Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- After buying Yahoo for nearly $5 billion, Verizon is now in the search business
Jul 25, 2016 by Greg SterlingWith the acquisition, Verizon now has advertising deals with both Google and Microsoft.
- Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords
Jul 25, 2016 by Ginny MarvinSmart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
- Google sunsetting AdWords Converted Clicks in September
Jul 25, 2016 by Ginny MarvinThe Conversions metric finally takes over for AdWords’ original conversion tracking method.
- 5 annoying AdWords bugs only the pros know
Jul 25, 2016 by Todd SaundersAdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
- Color fade: A history of Google ad labeling in search results
Jul 25, 2016 by Ginny MarvinA look back at how Google has treated ads in search results from blue shading to the green label of today.
- Local businesses trump big businesses when it comes to delivering on-site updates
Jul 25, 2016 by Myles AndersonColumnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
- Google Maps for Android to add “WiFi-only” mode
Jul 25, 2016 by Barry SchwartzGoogle Maps now lets you restrict your Android app to go into “Wi-Fi only” mode.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
- Deliver content your employees want to share
- The missing link in your content promotion strategy
- From in-house to agency: how to adapt
- Are you telling all your prospects the same story?
- MarTech Today: SEO issues and HTTPS, “Do Not Track” requests & more
- Twitter adds to live sports roster with weekly MLB, NHL games
- Verizon is buying Yahoo for $4.83 billion
Search News From Around The Web:
Local & Maps
- Apple Maps mass transit information for Vancouver, San Diego goes live, appleinsider.com
- Imaging satellite list, Google Earth Blog
Link Building
- PIN’s: The Future of Private Link Building, ViperChill
Searching
- Answer: Finding connections between people, SearchReSearch
- The Future of e-Commerce: What if Users Could Skip Your Site?, Moz
SEO
- CTR as a search ranking factor (video), Stone Temple
- Google On "Great Post" Comments: Remove Them Or Keep Them?, Search Engine Roundtable
- Google Says First High Quality Content, Then Web Spam Issues, Search Engine Roundtable
- Taking digital offline: Lessons in SEO from the high street, State of Digital
SEM / Paid Search
The post SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features appeared first on Search Engine Land.
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