SearchCap: Google local ad inventory, PPC profits & rankings drop

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google expansion of Local Inventory Ad product search now live in Maps and knowledge panels
  Jul 13, 2016 by Ginny Marvin

  The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.

• Moz shows you the faster way to find duplicate local business listings
  Jul 13, 2016 by Digital Marketing Depot

  Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you […]

• How to conjure big PPC profits with a few hundred dollars
  Jul 13, 2016 by Larry Kim

  Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.

• Suffered a rankings drop? Use this checklist to diagnose why
  Jul 13, 2016 by Ian Bowden

  Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Marketers look to climb aboard the Pokémon Go phenomenon
• Amazon avoids a #PrimeDayFail on social media this year
• Amazon’s competitors saw a boost from Prime Day, too
• Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
• Prime Day the “biggest day ever” for Amazon and its Alexa devices
• A brief introduction to data visualization theory for marketers
• Contribution margin: How to tell if your marketing makes cents
• How retailers are getting mobile engagement wrong
• Changing the Cannes conversation: Creativity isn’t enough
• MarTech Today: “First social measurement API,” OTT programming & AMP’s relation to micro-moments
• FTC spanks Warner Brothers for failure to disclose social influencer payments
• Mozilla envisions a new kind of crowd-sourced content recommendation

Search News From Around The Web:

Industry

• Google notifies users of 4,000 state-sponsored cyber attacks per month: executive, Reuters

Local & Maps

• 5 Reasons Why the New Google Business Photos Image Search Sucks, Mike Blumenthal
• Google Displaying Wrong Business Name In Search But Edit Shows Correct Name, Search Engine Roundtable
• Processing Sentinel imagery with GIMP, Google Earth Blog

Searching

• SearchResearch Challenge (7/13/16): Tools!, SearchReSearch

SEO

• Getting featured in Google’s answer box, Branded3
• Google May Count Your Marketing Pop Up As Primary Content, Search Engine Roundtable
• Serious Vulnerability in All in One SEO Pack Plugin 2.3.6.1 and earlier, Wordfence
• Why I’d Recommend Local SEO as a Promising Career for Millennials, Moz

SEM / Paid Search

• Bing Ads Editor 11.1 features usability improvements and enhanced performance with 64-bit version, Bing Ads Blog
• Google Testing New Local Inventory Ad Entry Points, Mike Blumenthal
• More prominent reporting helps you monitor the health of your automated bidding, Inside AdWords

Search Marketing

• Are You Guilty Of Allowing Good Content To Rot?, Search Engine People

The post SearchCap: Google local ad inventory, PPC profits & rankings drop appeared first on Search Engine Land.