Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Jul 14, 2016 by Ginny MarvinCompared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
- Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
Jul 14, 2016 by Barry LevineThe new product, free during its beta phase, displays everything from the tools’ APIs.
- 10 factors that may be impacting your organic traffic
Jul 14, 2016 by Stephanie LeVonneExperiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
- Why you cannot ignore practitioner listings on Google My Business (case study)
Jul 14, 2016 by Joy HawkinsYou may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
- Facebook brings Instant Articles to Messenger
- Mobile marketing AMPlification: Content, performance and measurement
- Suffered a rankings drop? Use this checklist to diagnose why
- Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
- Introducing the “Influencer Marketing Technology Landscape”
- How to conjure big PPC profits with a few hundred dollars
- Marketers must learn hard lessons of mobile to succeed with IoT
- How Pokémon Go will level up local advertising
- Graphing trends can make you better at calling A/B tests
- With third EU antitrust complaint, Google confronts $20 billion in potential fines
- Why talent was the elephant in the room at Cannes Lions
- MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project
- Ready to step up your game with Instagram advertising?
Search News From Around The Web:
Local & Maps
- Yelp Implements Active Cleanup Alerts When a Business Review Hits the News – Tituss Burgess Vs Frank’s Express, GetFiveStars
Link Building
- Poll: Do You Think Google Will Run Penguin Again?, Search Engine Roundtable
Searching
- Bing Adds Images & Ambiguity Thumbnails to Autosuggest, thesempost.com
- Guide to Bing, Yahoo & Google Advanced Search Operators, BruceClay.com
SEO
- JSON-LD Schema Generator Tool Now Available, Search Engine Roundtable
- Some Ranking Tools Reporting Google Update But Not The Community, Search Engine Roundtable
SEM / Paid Search
- The advantages of Native Ads Express, Google Ads Developer Blog
- Are Your Expanded Text Ads Lit?, PPC Hero
- Bing Ads Editor & API Returning Error For Extension Uploads, Search Engine Roundtable
- Expand Your PPC Advertising With RLSA Campaigns, Metric Theory
- Nonprofit Advertising: How to Get $40,000 From Google AdWords Grantspro, Marketing Mojo
Search Marketing
The post SearchCap: Google search spend report, organic traffic & more appeared first on Search Engine Land.
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