SearchCap: Google percentage ratings, PPC & Asia

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google testing ratings percentage instead of yellow ratings stars in text ads
  Jul 11, 2016 by Ginny Marvin

  Attention-grabbing yellow is replaced with a light gray font.

• 3 common mistakes made in do-it-yourself PPC
  Jul 11, 2016 by Pauline Jakober

  Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.

• 7 lessons to jump-start your digital marketing in Asia
  Jul 11, 2016 by Eli Schwartz

  Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google adds cloud-based tools for online video programs with purchase of Anvato
• Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
• Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams
• The perfect local SEO landing page
• Using automation to execute PPC strategy
• Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views
• 5 emails to re-engage your subscriber list
• Finding the right brushstrokes for Facebook’s Canvas
• 5 ways to attract more talent — and more customers
• Report: Prime members in US will spend $75 billion on Amazon this year
• MarTech Today: What’s new with markup and structured data, Google Search Console bug & more
• Privacy Shield regulations to replace invalidated EU-US data transfer agreement
• DOJ seeks to compel Facebook docs in case involving alleged tax dodge worth “billions”

Search News From Around The Web:

Local & Maps

• ‘Maps App Discovery’ brings Google Maps to Windows 10, MSPoweruser
• How often is Google Earth imagery updated: The continental US, Google Earth Blog

Link Building

• Google Says Disavow Links File Needs To Be On Canonical Version When There Is A Manual Action, Search Engine Roundtable
• Google Says There Is No Penalty For Not Linking Out Externally, Search Engine Roundtable
• Linking Offline Conversions to Online Clicks, Search Laboratory

Searching

• Answer: Where’s the ship in the pic?, SearchReSearch

SEO

• 5 Common HTTP Status Codes That Impact Your SEO, Marketing Mojo
• Common Crawl Errors for Google News, State of Digital
• Google Says Short Articles Won’t Penalize Your Site; Think About Users, Search Engine Roundtable
• Hreflang SEO Tag: Why You Need to Understand It, Stone Temple
• One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel, Moz
• Why Google Dropped Authorship As A Ranking Signal?, Search Engine Roundtable
• Why Numbers in Google Search Analytics for Keywords & Clicks Don’t Match, thesempost.com

SEM / Paid Search

• Just 8 days until the DoubleClick Announcements livestream, Google Agency Blog

Search Marketing

• PPC + SEO = A Winning Team for Search Marketing Success, Online Marketing Blog

The post SearchCap: Google percentage ratings, PPC & Asia appeared first on Search Engine Land.