Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How your old content can help with SEO
Jul 28, 2016 by Tamar WeinbergLooking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
- Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
Jul 28, 2016 by Ginny MarvinFor those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.”
- How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Jul 28, 2016 by Glenn GabeGoogle Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
- Google iOS app gets better listening skills for voice searches & newly added features
Jul 27, 2016 by Amy GesenhuesHotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Oracle buys NetSuite for $9.3 billion
- “Webinars for Dummies” helps you create winning webinars
- SEO requirements for a new website platform
- Yandex reports a 30% YoY increase in revenue at $280.7M for Q2 2016
- Mobile marketing platform Tune opens up a Multiverse
- Perfect your agency pitch: tips from an in-house marketer
- 10 mobile statistics marketers will love
- 4 tactics you can use today to become a better listener
- How to go live: Brands & agencies share their top tips for live video broadcasts
- MarTech Today: IAB’s first ad-blocking study, Qualia’s partnership with NinthDecimal & SEO requirements for a new website
- Why “ad load” questions overtook Facebook’s latest earnings call
- Tumblr is releasing ads across blogs & giving users a cut
- Facebook’s never had more users, made more money per user than in Q2 2016
Search News From Around The Web:
Industry
- Laszlo Bock steps down as head of HR at Google after 10 years, Business Insider
Local & Maps
- Image recognition and Google Earth, Google Earth Blog
- Russian Officials Condemn Google’s New Crimean Street Names, themoscowtimes.com
Link Building
- Case Study: How We Created Controversial Content That Earned Hundreds of Links, Moz
- Removing Links from Disavow to Recover Google Rankings, thesempost.com
SEO
- 301s, 302s, PageRank and a Whole Lot of Confusion, receptional.com
- Debunk 10 Misconceptions About SEO Techniques, KoMarketing
- Google Answers HTTP To HTTPS Migration Questions For News Publishers, Search Engine Roundtable
- Google Says Singular & Plural Words Can Be Different Keywords, Search Engine Roundtable
- JSON-LD in Real Life: Understanding and Implementing Structured Data, distilled.net
- Stolen Content Outranking You? Tell Google About It., Search Engine Roundtable
- Using Majestic to Analyse Fresh Content, Majestic Blog
SEM / Paid Search
The post SearchCap: Google iOS app, Google Search Console export & AdWords characters appeared first on Search Engine Land.
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