SearchCap: Google widget links, ads & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google reminds webmasters that widget links are against their webmaster guidelines
  Sep 8, 2016 by Barry Schwartz

  Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.

• Here’s a script that copies AdWords extensions to all your campaigns
  Sep 8, 2016 by Daniel Gilbert

  Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns.

• 5 ways ads are killing your site (& SEO)
  Sep 8, 2016 by Kristine Schachinger

  We often don’t consider the impact our website’s ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Should you still be using an SEO enterprise platform?
• SEO Six Sigma: 5 ways to scale your enterprise operation
• Google buys API management firm Apigee
• 5 ways ads are killing your site (& SEO)
• How the 15 top cross-channel campaign management providers stack up
• Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
• Email marketing in the age of social media
• The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
• LinkedIn conversion tracking is here! 4 things you need to know
• 2 ways word clouds help you optimize
• Here Media VP has job he always wanted, leading marketing for LGBT media company
• MarTech Today: Adobe’s live video ad insertion, SEO enterprise platforms & more
• LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
• Apple introduces jackless iPhone 7 with improved camera, and waterproof Watch
• Sizmek hopes to redefine DCOs with its newest creative tool
• Harvard Business Review report: Using analytics to create customer value

Search News From Around The Web:

Industry

• ​The Future of the Moz Community, Moz
• Interview with Danny Sullivan Co-Founder of Search Engine Land & SMX, Search Talk Live
• Search Engine Strategies, Industries First Mega Conference Program Shuts Down, Search Engine Roundtable

Local & Maps

• Hailing more ride service options in Google Maps, Google Lat Long
• US National Parks in 3D for centenary, Google Earth Blog
• Yelp Review Summaries Back in the Google Knowledge Panel, Mike Blumenthal

Link Building

• Mapping the Internet – Majestic Experimentation, Majestic Blog

Searching

• Answer: How do you make sense of obscure technobabble?, SearchReSearch
• Refreshing our Transparency Report for copyright removals, Official Google Blog

SEO

• 3 Ways to Find Answer Box Opportunities, Distilled
• Crawlability: Just How Well Can Google Crawl JavaScript, Search Engine People
• Google Featured Snippets With Query Expansion, Search Engine Roundtable
• Google Search Console Search Analytics Report Catching Up Now, Search Engine Roundtable
• HTTPS Migration – What You Need To Know & How We Did It, State of Digital
• Is Code to Text Ratio a Google Ranking Factor?, thesempost.com
• SEO Performance of Inc 500 Travel & Hospitality Companies, ipullrank.com

SEM / Paid Search

• How To Utilize Excel Data Tables For Better Projections, PPC Hero

Search Marketing

• Why Content Marketing’s Future Depends on Shorter Content and Less Content, Moz

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