Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New: Access up to 5 AdWords accounts with one login
Sep 13, 2016 by Ginny MarvinAlso, no need to confirm user access invitations anymore.
- Seeing Google Keyword Planner down? You’re not alone
Sep 13, 2016 by Ginny MarvinMany users with active campaigns are unable to access Keyword Planner.
- Bing Ads apps keep getting more useful, now with bulk editing
Sep 13, 2016 by Ginny MarvinHints of more improvements to come.
- Two weeks to SMX East – Register now!
Sep 13, 2016 by Search Engine LandIn two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately: SMX East offers 50+ sessions covering proven tactics in search […]
- E-commerce trends: the difference between winning and almost winning
Sep 13, 2016 by Sponsored Content: Pi DatametricsNo marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data […]
- When to end your client/link provider relationship
Sep 13, 2016 by Julie JoyceColumnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
- Sustainable competitive advantages in digital marketing
Sep 13, 2016 by Eric EngeColumnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
- Yma Sumac Google doodle celebrates the “Peruvian Songbird” soprano
Sep 13, 2016 by Amy GesenhuesBorn in the mountains of Peru, Sumac won worldwide recognition for her five-octave vocal range.
- Drive PLA profits with keyword segmentation
Sep 13, 2016 by Digital Marketing DepotOver the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- YouTube launches YouTube Community beta for select group of video creators
- Turn your online searches into in-store sales
- BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
- Snapchat adopts Facebook-style ad targeting like email, mobile device matching
- Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
- Optimizing your blog for the social and mobile reader
- 7 advanced tips for Google Shopping ads
- The genius of easy-click emails
- MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more
Search News From Around The Web:
Local & Maps
- Google Is Testing a New Bottom Menu Bar In Maps, Digital Trends
- Google Maps will finally show how much you’re speeding, Ars Technica
- Land lost vs land gained, Google Earth Blog
Link Building
- 6 Content Hacks to Earn More Links, State of Digital
- New Feature: Do you want to manage your analysis with different backlink campaigns?, Majestic Blog
Searching
- Philae’s landing spot revealed / Getting ready for a short break, SearchReSearch
SEO
- Continued Google Algorithm & Ranking Update Chatter, Search Engine Roundtable
- How to Create a Persona for SEO, Ignite Visibility
- Local SEO for State-Level Search Terms, LocalVisibilitySystem.com
SEM / Paid Search
Search Marketing
- 7 keyword research mistakes you should avoid, Yoast
- How I Use SEMrush & Discount Marketing To Get Massive Sales, Search Engine People
- How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes, Moz
- SEO & PPC: Why you need both from the same agency, vertical-leap.uk
The post SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing appeared first on Search Engine Land.
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