Google Penguin doesn’t penalize for bad links – or does it?

Google Penguin launched the real-time, more granular version, on Friday. Google wrote in their announcement that it “now devalues.”

Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right.

Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.” But he also said that Google’s recommendations for using the disavow file has not changed. Meaning, you should use the disavow file to help recover from Penguin issues.

But if Google only devalues the spam and doesn’t demote the spam, then why use the disavow file?

Gary Illyes said in the Facebook that for Penguin “specifically there’s less need” to use the disavow file. Gary also added “you can help us help you by using it.” Adding that “also, manual actions are still there, so if we see that someone is systematically trying to spam, the manual actions team might take a harsher action against the site.”

So in short, it seems Google Penguin no longer penalizes the site or specific pages but rather ignores/devalues the spammy links and thus the rankings are adjusted. Gary said this should this should make webmasters “happier,” adding “and that makes me happy.”

Here is a screen shot of the raw conversation:

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