Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Sep 20, 2016 by Greg SterlingGoogle reiterated that the move does not include a rankings change.
- New EU copyright rules: basic fairness or punitive media subsidy?
Sep 19, 2016 by Greg SterlingEurope sees a fairer marketplace, Google sees a bonanza for lawyers.
- Bing partners with CBS Interactive in syndication deal
Sep 20, 2016 by Ginny MarvinThe deal is aimed at boosting mobile search volume and share for the Bing network.
- The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
Sep 20, 2016 by Todd SaundersIn this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
- Turn your online searches into in-store sales
Sep 20, 2016 by Digital Marketing DepotIn this guide from SweetIQ, you’ll discover how to build and analyze your online-to-offline conversion funnel. You’ll also get: the 4 critical elements you can use to drive more in-store sales; the 4 keys to good local marketing; and 4 action items for fixing your findability… fast, and more! Visit Digital Marketing Depot to download […]
- MarTech Europe preview: here’s what to expect in 6 weeks
Sep 20, 2016 by Scott BrinkerWe’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]
- What Netflix can teach us about long-tail keyword research
Sep 20, 2016 by Ryan ShelleyColumnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
- Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!
Sep 20, 2016 by Search Engine LandSMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience. That’s $100 […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- MarTech Europe preview: here’s what to expect in 6 weeks
- Drive PLA profits with keyword segmentation
- Videology joins Screenvision to make movie theater ads more targeted
- Can an ad-free, subscription-based social network exist?
- What is Google Data Studio and how can you use it?
- Loyalty a key tool to drive retailer app adoption, says Belly
- Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
- Go for the gold: Mastering cross-device marketing
- Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
- Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
- MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms
Search News From Around The Web:
Local & Maps
- Always know which way you’re headed with this Google Maps update, Google Lat Long
- Malaysia and Tunisia get 3D, Google Earth Blog
- The 280-Year-Old Algorithm Inside Google Trips, Google Research Blog
Searching
- Appearing in the Google Answer Box, KoMarketing
- Baidu copies Google AMP and launches MIP (Mobile Instant Pages), notprovided.eu
- What you love about Google Search — now for Drive, Official Google for Work Blog
SEO
- Google’s Interstitials Mobile Penalty May Impact Popups On Scroll, Search Engine Roundtable
- How to noindex a post in WordPress using Yoast SEO, Yoast
- Huge Traffic Surges From Google AMP Since Thursday, Search Engine Roundtable
- Should You Implement That New Google Feature?, Moz
SEM / Paid Search
- How SEMrush Increased Revenue by 94% from Non-branded PPC Campaigns, semrush.com
- Why Your PPC Account Isn’t Living Up To Its Potential, PPC Hero
The post SearchCap: AMP live in Google, Bing partners with CBS & EU copyright appeared first on Search Engine Land.
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