SearchCap: Google Update, Santa Tracking & Yahoo Top Searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Evidence Of An Unconfirmed Google Update Happening On November 19th
  Dec 2, 2015 by Barry Schwartz

  While Google did not confirm an update on November 19th, there sure is plenty of evidence to show there was a core ranking algorithm update.

• NORAD Santa Tracker Starts Its Countdown
  Dec 2, 2015 by Amy Gesenhues

  Celebrating its 60th anniversary, this year’s NORAD Santa Tracker program includes a website with holiday-themed games, movies, and music.

• Organically Grown Email Lists — The Inside Track For Agencies
  Dec 2, 2015 by Digital Marketing Depot

  When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that? On Thursday, December 10, join this webcast with Daniel Faggella, an email and marketing […]

• Calling All Marketers, Developers & Growth Hackers — Send Your Team To MarTech!
  Dec 2, 2015 by Search Engine Land

  Shared knowledge, experiences, vocabulary and vision: All foundational elements for building successful teams and maximizing your marketing technology investments. MarTech: The Marketing Technology Conference is the experience that will get everyone on the same page: marketers, technologists and those fluent in both disciplines. Send your team to MarTech for: Case studies from leading brands who’ve […]

• Google Santa Tracker & Santa Village Go Live, Counting Down Days Until St. Nick Takes Flight
  Dec 2, 2015 by Amy Gesenhues

  This year’s Santa Village includes coding games and holiday traditions — all available via desktop or the Santa Tracker Android App.

• Google’s Year Of Change Hits Mobile Retail
  Dec 2, 2015 by Jonathan Hunt

  How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.

• Yahoo’s Top Searches In 2015: From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List
  Dec 2, 2015 by Amy Gesenhues

  2015 was the year of the woman on Yahoo, with eight of the top ten searches focused on female singers, actresses, athletes and reality stars.

• Four Tools To Break You Out Of The Keyword Research Box
  Dec 2, 2015 by Paul Shapiro

  Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Mobile Marketer UberMedia Introduces The Concept Of “LROI”
• A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing
• Webcast Reminder: Search And The Local-Mobile Consumer
• How To Create An Effective Content Marketing Strategy For 2016
• Transactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch Of “Campaigns”
• When Brand Names Are Destroyed By Damaging Doppelgangers
• LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience
• Personalization: Your Surefire Strategy To Increase Customer Engagement
• MarTech Today: Adobe Renames Flash Tool, Loading Pages Without Images & Social Tools Roundup
• HP Enterprise’s Aruba Releases Cloud-Based Beacon Management For Any Store’s WiFi
• Privacy Group: Google Spied On Students Using Chromebooks & Apps For Education
• Report: Yahoo Board Meets To Discuss Potential Sale Of Company

Search News From Around The Web:

Industry

• Google Wants You To Vote On Last Webmaster Hangouts Of The Year, Search Engine Roundtable
• Search Engine Roundtable’s 12th Anniversary, Search Engine Roundtable

Local & Maps

• Google Confirms CTR is a Ranking Factor in Local SEO, joyannehawkins.com
• Filter Your Google Search Results By Location By Adding Near Parameter To The Search URL, Search Engine Roundtable
• Google Review Direct Link Generator, supplesolutions.com.au

Searching

• The Unofficial Facebook Advanced Search Engine, TechCrunch

SEO

• 12 Essential On-Page SEO Elements for Beginners, semrush.com
• AppleBot Will Listen As If It Is GoogleBot, Search Engine Roundtable
• Fundamentals of SEO Reporting: Crafting the Most Effective Message for Your Audience, RKG Blog
• Google Revamping App Indexing Error Reporting, Adds to Data Anomalies Report, thesempost.com
• Google search results hijacked, Medium
• Google: Clicks Impact Your Google My Business Listing Rankings, Search Engine Roundtable

The post SearchCap: Google Update, Santa Tracking & Yahoo Top Searches appeared first on Search Engine Land.