SearchCap: Google App, Holiday Decorations & AdWords Reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
  Dec 14, 2015 by Susan Waldes

  Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.

• Google Search App For iOS Gets 3D Touch & Google Maps iOS App Gets Gas Prices
  Dec 14, 2015 by Barry Schwartz

  Google has updated the iOS search app and maps over the past few days.

• B.K.S. Iyengar Google Doodle Celebrates The Famous Yogi’s 97th Birthday
  Dec 14, 2015 by Amy Gesenhues

  Known as the Father of Modern Yoga, Iyengar played an integral role in bringing yoga to the West.

• The 7 Characteristics That Can Make A Link “Bad” For SEO
  Dec 14, 2015 by Jayson DeMers

  Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.

• The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
  Dec 14, 2015 by Purna Virji

  Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.

• Google Gets In The Holiday Spirit After All With Hanukkah, Christmas & Kwanzaa Decorations
  Dec 14, 2015 by Amy Gesenhues

  In the final days of Hanukkah, Google has decorated its search results for the Jewish holiday and added Christmas and Kwanzaa images, as well.

• Zig Zag: Understanding The Changes In Local Search Behavior
  Dec 14, 2015 by Digital Marketing Depot

  YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits and to better understand how local search is evolving and what that means for national media planning and buying strategies. “ZigZag: The New Consumer Journey Zeitgeist” from YP is a summary of their findings and provides a clear insight into the […]

• SMX West Rates Increase Sunday — Register & Save!
  Dec 14, 2015 by Search Engine Land

  Search Marketing Expo – SMX West rates increase Sunday. Register this week and save $300. Attend SMX West for: Quality content: 60+ tactic-packed sessions, keynotes and clinics. Choose sessions that best suit your focus, experience and personal needs. Invaluable connections: Get dedicated face time with SMX speakers and Search Engine Land editors at our new SMX Office […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Purify Ad Blocker Believes Paying A Few Cents For News Stories Is Too Much
• WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts
• The ABCs Of Programmatic
• Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform
• SMX West Rates Increase Sunday — Register & Save!
• YouTube’s Most Iconic Ads Of The Year Awarded To Calvin Klein, Mattel & Always
• Is Google’s Search Market Share Actually Dropping?
• PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution
• A Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses Program
• The 1-Hour Documented Content Marketing Strategy
• The Email Marketing Workout
• MarTech Today: IBM’s Watson, Google’s Forecasting Data & MindMeld’s Voice Assistant

Search News From Around The Web:

Industry

• Google’s holiday gift to employees is a Nexus 5X, but how about Alphabet employees?, 9to5Google

Local & Maps

• Google Adds "Located in" for Local Businesses in Malls, Buildings & Hotels, thesempost.com
• Google My Business Adds Close & Reopen Business Status Option, Search Engine Roundtable

Link Building

• Here’s Why Your Content Isn’t Getting Links, Stone Temple

Searching

• Google Testing New Brand Name Medical Knowledge Panels, thesempost.com

SEO

• Google Says Avoid Using Special Characters In URLs, Search Engine Roundtable
• Great SEO Starts with Your Brand, Moz
• Key Strategies For Ranking Mobile Apps in App Stores and Landing Pages, semrush.com
• How AMP Technology Will Improve SEO, UX and CRO, Ignite Visibility

SEM / Paid Search

• 3 Holiday PPC Optimization Tips to Target Last Minute Shoppers, Marketing Mojo
• Analyze Your Google Analytics Social Users Flow, PPC Hero
• Google Testing New Style of Credit Card Comparison Ad Unit, thesempost.com

Search Marketing

• A Day in the Life of a Digital Marketing Superstar-Ninja-Hero, State of Digital
• Should PPC and SEO campaigns have different landing pages?, Search Engine Guide

The post SearchCap: Google App, Holiday Decorations & AdWords Reports appeared first on Search Engine Land.