The Google-backed Accelerated Mobile Pages Project gained more steam today, as Google announced that AMP page will be integrated into its search engine in February 2016.
Google shared the news in a blog post, along with other developments that were also announced in a special press event held in San Francisco today. From the event, two other important tidbits: AMP pages may get a ranking boost and perhaps a “fast” label designation, similar to how Google shows that some pages are mobile-friendly.
Google discussed mobile page speed as a ranking factor. Since AMP improves load time and page speed publishers that have AMP pages will likely be prioritized in search results. Google didn’t confirm this explicitly but reiterated the importance of page speed.
When asked about whether AMP-enabled pages would ultimately receive a label such as “AMP’d” the company said that it was more likely they would label pages “fast,” which is more intuitive for consumers. But they made clear that AMP wasn’t the only way to speed mobile pages up.
Google said that it was still working on the UI/UX for the AMP experience.
Google already runs a test site where you can see how AMP page appear. How they’ll appear when integrated into regular Google search may differ from that — a Fast designation is just one example of this.
The post Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost appeared first on Search Engine Land.
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