SearchCap: Google Search Console Updates, App Install Tracking & Knowledge Graph API

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Changes How It Logs Search Analytics Data As Of December 14, 2015
  Dec 21, 2015 by Barry Schwartz

  Google documents a change to how it logs data for the Search Analytics report in the Search Console.

• Google Search Console Analytics Report Now Shows App Install Button Data
  Dec 21, 2015 by Barry Schwartz

  Google launched a new report for those who verified their apps with the Google Search Console.

• Google Tests Markup For Managing Local Business Data For Knowledge Panel
  Dec 21, 2015 by Barry Schwartz

  Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google.

• Google Launches Knowledge Graph Search API, Promises To Close Freebase API In Future
  Dec 21, 2015 by Barry Schwartz

  Google will discontinue the Freebase API in the near future, after announcing the release of the read-only Google Knowledge Graph Search API.

• Using Search Data To Explain Media Impact
  Dec 21, 2015 by Andrew Ruegger

  Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.

• The Importance Of SEO In Omni-Channel Marketing: Part 1
  Dec 21, 2015 by Trond Lyngbø

  What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.

• Best. MarTech. Ever. This March In San Francisco.
  Dec 21, 2015 by Scott Brinker

  You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100 percent certainty: the next MarTech conference in San Francisco, March 21–22, will be the best one yet. More than 40 sessions await the nearly 2,000 attendees expected for […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
• Call Analytics Platforms Martech Intelligence Report
• More Super Bowl 50 Advertisers: PayPal & Honda Gear Up, While GoDaddy Takes The Bench
• The Search For An Optimal AdWords CPC
• Epic Content (And Results) That Didn’t Break The Bank
• Marketing Land’s Top 10 News Stories Of 2015: Snapchat Guide, That Dress, FTC Social Guidelines & More
• 3 Things Black Friday Taught Us About 2016
• Why Marketers Need To Move From Email Reactivation To Continued Addressability
• MarTech Today: AdWords Script, Image Optimization & Paid Media Platforms
• Wins And Losses From The Social Teams Of The NFL

Search News From Around The Web:

Industry

• Google Employees Who Actually Reply to Help Website Owners, internetmarketingninjas.com
• Google to invest $500M in new Clarksville data center, tennessean.com

Local & Maps

• Maps Minutes Hack #6: Find holiday hot spots with Explore on Google Maps, Google LatLong
• Local U Interview Series: Joy Hawkins, Local University

SEO

• SEO in 2015: A Liveblog Retrospective for the Introspective, BruceClay.com
• 3 New SEO Tools to Save Time & Filter Data Faster, semrush.com
• Can 404 Errors Hurt Your SEO Rankings?, Search Engine Guide
• Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps, Moz
• Here’s Why eCommerce Sites Need Better SEO Tagging, Stone Temple

SEM / Paid Search

• Automated Rules and earthquakes in #AskBingAds Episode 2, Bing Ads

Search Marketing

• 6 tips for coming up with blog ideas, Yoast

The post SearchCap: Google Search Console Updates, App Install Tracking & Knowledge Graph API appeared first on Search Engine Land.