Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Panda 4.2 Is Still Rolling Out
Oct 1, 2015 by Barry SchwartzGoogle has confirmed that the Panda 4.2 update that started rolling out 2.5 months ago is still rolling out.
- Google Confirms The Real Time Penguin Algorithm Is Coming Soon
Oct 1, 2015 by Barry SchwartzThe next Penguin refresh will be happening pretty soon and should be a real-time algorithm.
- Google: Leave Your Authorship Markup On Your Page
Oct 1, 2015 by Barry SchwartzGoogle may use authorship markup in the future, even after killing it off over a year ago.
- Apple Devices Driving More Search Than Android In US — [comScore]
Oct 1, 2015 by Greg SterlingThis week at SMX East I moderated a session called The New Search Landscape, which asked what the near term future of search will look like. It was a very lively and interesting discussion. For a full overview of the session read Casie Gillette’s recap. At the outset, however, comScore’s Eli Goodman presented some overview […]
- A Super Fresh Google Index? Server Errors & Rankings Impacts
Oct 1, 2015 by Austin BlaisWhether it’s Caffeine or a separate Google update, server errors can negatively impact rankings more quickly now. Columnist Austin Blais explains.
- Looking Ahead: The New Search Landscape
Oct 1, 2015 by Casie GilletteWhat does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
- Google My Business Portal Gets A Facelift & Design Update
Oct 1, 2015 by Barry SchwartzGoogle streamlines the Google My Business dashboard making it easier for businesses to get the answers they need.
- Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
Oct 1, 2015 by Matt McGeeInaugural Search Engine Land event honors the best in search marketing, raises $25,000 for two charities.
- Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
Oct 1, 2015 by Sponsored Content: aimClearA powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- How Do Your Calls Rate?
- 15 Digital Marketing Myths CMOs Need To Stop Believing
- Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
- The Problem With Google Analytics E-Commerce Tracking
- So You Want To “Market On Reddit”
- How To Execute Account-Based Marketing At Scale
- Love, Not War: Microsoft & Google End Patent Suits
- Search Marketing’s Best Honored At Inaugural Landy Awards
- Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
- Pinterest CEO: Our Ads Are More Effective
- Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
- Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
Search News From Around The Web:
Industry
- The worst things about working at Google, Business Insider
- At Last, You Can Now Add Users to Your Moz Pro Account!, Moz
Local & Maps
- Google Updates Maps for iPhone and Adds Watch Compatibility – How Well Does it Work?, Mike Blumenthal
Link Building
- Darling, We Need To Talk About Link Building (10 Ways To Commit SEO Suicide), blog.ahrefs.com
- Moneypenny – Our New Open-Source Tool for Creating and Cleaning Google Disavow Files, Distilled
SEO
- Can Social Media and SEO Work Together?, semrush.com
- SEO 202 Series: Map Your Keywords, Avoid Cannibalization [VIDEO], verticalmeasures.com
- SEO Tools: The Complete List (131 Tools Reviewed and Rated), backlinko.com
- Site Migration and Content Strategy, stateofdigital.com
SEM / Paid Search
- 5 Easy Ways to Stop Wasting Money on Your Google Adwords Campaigns, semrush.com
- 9 Budget Magic Tricks to Optimize PPC Accounts, thesempost.com
- Google’s Boom is Over, Certified Knowledge
- Naming Your Campaigns: The Unsung Hero of PPC, PPC Hero
The post SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches appeared first on Search Engine Land.
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