Earlier this year, Google announced that it was seeing more search activity on mobile than desktop, for the first time. The caveat was that was for 10 countries, including the US. Today, Google’s now said this is the case worldwide.
It was last May when Google said that more searches were happening on mobile devices than desktop, in the US, Japan and eight other countries that weren’t named. Today, Google’s senior vice president of search Amit Singhal reiterated that statement when speaking at Recode’s Code Mobile event, as reported by The Verge.
Old news? No. We followed up with Google, which told Search Engine Land that Singhal was referring to the fact that worldwide, mobile searches now exceed desktop.
It is possible that in individual countries, desktop still tops mobile. The worldwide figure seems to be for all searches, from all countries, lumped together. We’re double-checking on that.
It’s important to note that this doesn’t mean that desktop searches have diminished. Stats on desktop search from comScore routinely show the overall amount has risen from month to month. Rather, it’s that mobile searches have been a growing new segment that have caught up and now overtaken desktop search.
As a percentage, desktop search has dropped. But that’s because we’re living in what I’ve called an “always on search world,” where we’re always able to search. Got a query? Your phone is always in reach, as opposed to the past when you’d have to get to wherever your computer was.
Related, last month we reported that despite the growth in apps, search remains strong. Google Search in browser is big on mobile, according to a Morgan Stanley report based on comScore data. Google Search within its app is even bigger. In fact, Google Search is rated as the fourth most popular app overall, in the US.
Singhal also said Google has now indexed 100 billion links within apps. This means that when people are within search, and Google knows they have an app installed, it can jump them to the app version of a similar web page.
The post More Than Half Of Google’s Searches Happen On Mobile, Worldwide appeared first on Search Engine Land.
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