Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- “OK Google” Dropped As Way To Perform Voice Searches In Chrome On Desktop PCs
Oct 16, 2015 by Barry SchwartzYou can no longer initiate a voice search without hands on Chrome for Desktop.
- Ending Decade Of Litigation Court OKs Google Book Scanning As “Fair Use”
Oct 16, 2015 by Greg SterlingA three-judge panel for the US Second Circuit Court of Appeals has definitively ruled that Google’s full-text book scanning is “fair use” and thus protected from claims of copyright infringement. So unless The Authors Guild, which originally sued Google in 2005, wants to appeal to the US Supreme Court, Google has won. Fair use is […]
- Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative
Oct 16, 2015 by Amy GesenhuesWanting to improve its search rankings, Reston Limo turned to Go Fish Digital to gain a more competitive online presence in the DC-market.
- Dispatch From SMX East: Battle Of The Match Types
Oct 16, 2015 by Andy TaylorHow should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans.
- The Latest In Advanced Technical SEO: SMX East Recap
Oct 16, 2015 by Tony EdwardColumnist Tony Edward summarizes presentations from an SMX East session on how to tackle complex technical website issues that impact search engine optimization.
- Search In Pics: Android Ice Sculpture, National Coming Out Day & Google’s Drought
Oct 16, 2015 by Barry SchwartzIn this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
- Google Knowledge Graph Adds “Other Recordings Of This Song”
Oct 16, 2015 by Barry SchwartzGoogle now shows other artists who covered popular songs in the Knowledge Graph.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Social Platform Hootsuite Adds Features To Help Employees “Amplify” Company News
- The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
- Ad Blockers & Analytics: What Webmasters Should Know And Do
- Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
- Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies
- Talk Human To Me: Why It’s Time For Brands To Get Real
- Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
- MarTech Today: Not Enough Investment; Store-Visit Metrics for TV & Hidden Google Search Data
- Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary
- Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”
- Buffer’s Pablo Now Creates Images Optimized For All The Social Networks
Search News From Around The Web:
Link Building
- Google Link Value Loss When Switching to HTTPS from HTTP, thesempost.com
- How Many Backlinks Do I Have?, Digital Third Coast
Searching
- Filtering Images by Size, DuckDuckGo Blog
SEO
- Audience Optimization Through Search Intent: Everything You Need to Know, MWI
- Google Says Numbers In URLs Don’t Matter For Rankings, Search Engine Roundtable
- Google Will Make Your 302 Temporary Redirects Into 301 Permanent Redirects When…, Search Engine Roundtable
- How to Improve Page Speed Using Google Analytics Reports & Other Helpful Tools, marketing-mojo.com
- Why Google Rewards Re-Publishing – Whiteboard Friday, Moz
- Your Site Can Have A Google Manual Action & Algorithmic Penalty (Panda or Penguin, etc), Search Engine Roundtable
SEM / Paid Search
- How to Use the Bing Ads iOS App, semrush.com
Search Marketing
- Video: Google Black Hat Penalty, iOS Apps In Google & Mobile Search Wins, Search Engine Roundtable
The post SearchCap: Google Book Scanning A Go, Chrome OK Google & Song Covers appeared first on Search Engine Land.
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