SearchCap: Google Penalties, Bing Ads Remarketing & Not Set In Google Analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google May Have Penalized Another Underground Link Network
  Oct 15, 2015 by Barry Schwartz

  Did Google just penalize the SAPE link network again? Many “black hat” SEOs are reporting serious ranking drops in Google.

• Google Analytics Search Console Queries Report Now Hiding Query Data
  Oct 15, 2015 by Barry Schwartz

  The only Google report that shows webmasters their keyword data is now showing “not set.” We hope this is a bug with the Google Search Console Analytics integration.

• Bing Ads Remarketing Now Available For Search And Shopping Campaigns
  Oct 15, 2015 by Ginny Marvin

  Retarget to past site visitors when users search on Bing or Yahoo.

• Making Strategic Decisions About Difficult-To-Get Backlinks
  Oct 15, 2015 by Paul Shapiro

  Looking to start link building? For those not sure where to start, contributor Paul Shapiro presents his method for identifying potential link targets.

• As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?
  Oct 15, 2015 by Mark Ballard

  For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity.

• Bridging The Gap Between Search Traffic & Social Conversion
  Oct 15, 2015 by Sponsored Content: aimClear

  A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more. Are you or your company running search or display […]

• Technology In The Service Of Marketing – Join Us For MarTech Next Tuesday!
  Oct 15, 2015 by Search Engine Land

  Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences. Given that new reality, the parallels between marketing and software development are clear. MarTech: The Marketing Tech Conference is focused on experiences created by […]

• Transforming Mobile Searches Into Sales — October 27 Webcast
  Oct 15, 2015 by Search Engine Land

  Mobile searches and beacon technology: Hype or the real deal?

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Bing Ads Launches Retargeting Capabilities Globally
• Top 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3
• NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV
• Facebook Launches Small Business Solutions Partner Program With AdRoll, Constant Contact
• New Conversion Lift Reports Will Help Twitter Advertisers Capture The Impact Of Ad Exposure On User Response
• At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty
• The Power Of The Call to Action & How Its Strength Boosts Conversions
• What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights
• MarTech Today: EverString Adds Predictive Ads, Google Drops AJAX Crawling & Ad Blocker Briefer
• Instagram Says It’s For Business, Not Just Selfies, With New Account
• Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough

Search News From Around The Web:

Local & Maps

• Google Earth Voyager layer update: Go on safari, Google Earth Blog
• Using the Google My Business API to manage your location extensions, Google Ads Developer Blog

Link Building

• Google Penguin explained, Yoast

Searching

• Google Algorithm Is Hilariously Clueless About India’s Chief Ministers, huffingtonpost.in

SEO

• Google Says Duplicate Content Issues & Panda Issues Are Two Different Things, Search Engine Roundtable
• Have We Been Wrong About Panda All Along?, Moz
• Some Webmasters Seeing Over 1,000 Keywords Listed In Google Search Analytics Report, Search Engine Roundtable
• Why Your SEO Campaign Should Start With a Website Audit, Digital Third Coast

SEM / Paid Search

• Fantasy Football Ad Spend Deflates in Paid Search, AdGooroo
• How A Lead Gen Strategy Increased PPC Revenue, PPC Hero

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