Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Partner Program expands to agencies and technology partners, rolling out to more markets
Nov 15, 2016 by Ginny MarvinCustomers that meet certain engagement criteria can become eligible for program benefits.
- Web giants Google and Facebook seek to cut off revenues from fake news sites
Nov 15, 2016 by Greg SterlingThese ad policy changes don’t guarantee fake news won’t continue showing up in the Facebook News Feed or Google search results.
- 5 steps to optimizing your site for Google’s mobile-first index
Nov 15, 2016 by Ryan ShelleyNow that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
- Why link outreach teams have the most difficult job in the agency
Nov 15, 2016 by Ian BowdenGood outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
- Google snippets bug shows old dates based on YouTube embeds
Nov 15, 2016 by Barry SchwartzThis Google bug shows a date that is older than your blog post in the search results snippet. This doesn’t seem to impact rankings directly.
- Native advertising, the new marketing workhorse
Nov 15, 2016 by Sponsored Content: AdnowNative advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Pinterest queues up autoplay video ads for new Explore tab
- Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
- Google posts its new policy against fake news & ‘misrepresentative’ sites
- 70% of consumers will leave a review for a business when asked
- A six-pack of predictions for martech
- WeatherBug bought by xAd to enable location-based predictive marketing
- Oracle unveils data and content updates for its Marketing Cloud
- Selling your agency, a how-to guide, Part 4: Making the deal happen
- Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets
- 7 omnichannel marketing tips to attract holiday shoppers
- Report: Apple working on augmented reality glasses for potential 2018 release
- Newly updated – Marketing Land’s “Content Marketing Tools: A Marketer’s Guide”
Search News From Around The Web:
Industry
- Google Buys Shopping Search Startup to Make Images More Lucrative, Bloomberg
- Google commits to massive new London HQ, The Guardian
- Google Says We’re Moving Search To An AI-First World, Search Engine Roundtable
Local & Maps
- Lightening strikes map in Google Earth, Google Earth Blog
Link Building
Searching
- Amazon’s Home Services adds 20 more metro regions as it preps new “Assistant” role, TechCrunch
- Found in translation: More accurate, fluent sentences in Google Translate, Google Blog
- Google Now Showing Upcoming TV Shows In Search, Search Engine Roundtable
- Where Will the Next Trillion Searches Come From?, Distilled
SEO
- 5 Reasons Your Website Needs SEO, Marketing Mojo
- 7 Leading SEO Opportunities For 2017, Search Engine People
- Google: Make Sure Your AMP Pages Have Your Primary Content In A Mobile-First Index If…, Search Engine Roundtable
- SEO basics: What does Google do?, Yoast
- The Battle for Traffic: Organic SEO vs. Social Media Marketing, Moz
SEM / Paid Search
- Customize AdWords ads with ad customizer default values or text ad IF functions, Google Ads Developer Blog
Search Marketing
- 4 Simple Steps To Meeting Client Expectations, PPC Hero
- Majestic’s campaign feature improves workflow and client communication, Majestic Blog
The post SearchCap: Fake news, Google date bug & Bing Partners appeared first on Search Engine Land.
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