Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts
May 2, 2016 by Barry SchwartzIt is now even more important to verify your web site in the Google Search Console as you can see in Google’s latest webspam report.
- Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
May 2, 2016 by Ginny MarvinTech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
- What Kobe Bryant can teach you about succeeding with AdWords
May 2, 2016 by Todd SaundersWant to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
- The power of “Anchor Influencers”
May 2, 2016 by Eric EngeProducing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
- Google seems to be preparing to migrate Search Console to new URLs
May 2, 2016 by Barry SchwartzA year after rebranding Google Webmaster Tools to Google Search Console, they now begin testing changing the URLs from /webmasters to /search-console.
- Google now shows automatic translation in search results for some words
May 2, 2016 by Barry SchwartzGoogle will now translate your non-English words or short phrases to English without you asking, directly in the search results.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The #1 reason why position #1 doesn’t matter
- Why SEOs should not ignore Bing Webmaster Tools
- Maximizing your mobile impact
- Digital video to become “more important than TV,” creative best practices emerging
- Facing Facebook, Google and Amazon, brands pool their data
- Vertical video ads now available programmatically from Virool and Rubicon Project
- [VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock struggling & more
- Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated
- Go ahead and swing at mobile, marketers — even if you miss
- Show, don’t tell: How to inspire your customers to create and share on-brand user-generated content
- MarTech Today: The MosQUito, prepping for voice search & Microsoft blocks Chrome from Cortana
- Win a free ticket to SocialPro Conference 2016 in Seattle!
Search News From Around The Web:
Industry
Local & Maps
- What Happened to Google Maps?, Justin O’Beirne
- A well-intentioned but misguided article that seeks to improve Google Maps. …, Google+ – Peter Kasting
- A year of imagery updates in Google Earth, Google Earth Blog
- Understanding the Local Search Marketing Funnel, Street Fight
SEO
- 3 Things You Need to Know About SEO This Year, Marketo
- Amazon’s Succesful SEO and ASO Strategy, similarweb.com
- The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist], Moz
- Why Good SEO Takes Time – Here’s Why #66, Stone Temple
SEM / Paid Search
- Drive Sales With These 12 PPC Remarketing Tactics, thesempost.com
- Google AdWords Ad Leads To AdWords Phishing Attack, Search Engine Roundtable
- Google Partner Logo Showing On Profile URLs In Search Results, Search Engine Roundtable
- RLSA Efforts Should Have Their Own Campaigns, PPC Hero
The post SearchCap: Google webspam, Bing bad ads & translation appeared first on Search Engine Land.
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