SearchCap: 2 trillion Google searches, AdWords announcements & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google now handles at least 2 trillion searches per year
  May 24, 2016 by Danny Sullivan

  The search giant won’t say exactly how many trillions of queries it processes, other than it’s now two or more. It last claimed 1.2 trillion in 2012.

• Official: Google to roll out Expanded Text Ads for all devices
  May 24, 2016 by Ginny Marvin

  Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.

• Google has measured 1 billion+ store visits from AdWords ads globally
  May 24, 2016 by Ginny Marvin

  Store visits measurement is now available to 1,000 advertisers in 11 countries.

• Google AdWords to break up tablet & desktop and enable a mobile base bid
  May 24, 2016 by Ginny Marvin

  Individual device bid adjustments will roll out in the coming months

• Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
  May 24, 2016 by Greg Sterling

  Local searches are growing 50 percent faster than mobile searches overall.

• All the AdWords & Google Analytics changes announced today at Google Performance Summit
  May 24, 2016 by Danny Sullivan

  At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.

• 5 essential skills that great link builders know
  May 24, 2016 by Julie Joyce

  Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.

• Competitive threats to Google, and what they mean for you
  May 24, 2016 by Eric Enge

  If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

• 5 common digital marketing mistakes (and how to fix them)
  May 23, 2016 by Digital Marketing Depot

  Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• MobileFuse launches a “curated” open platform for selected publishers
• WATCH: Google lets you speak in natural language & get analytics reports
• 5 brilliant headline hacks for crazy high organic click-through rates
• Google to expand “Store Visits” online-to-offline foot traffic measurement
• 10 tips for building a local brand that will boost your local search ranking
• Local SEO doesn’t happen in a vacuum
• Google announces significant changes to AdWords bidding and text ads
• 3 tips for success from today’s marketing rock stars
• WP Engine launches first page-level performance tool intended for WordPress sites
• Making Father’s Day count: How-to tips for email marketers
• Official: Twitter will stop counting media & usernames against 140-character limit
• 5 effective ways to reach customers through live streaming
• MarTech Today: Adobe’s Marketing Cloud goes VR, writing an analytics RFP & Google Search Console’s property sets
• French tax officials perform early morning raid on Google offices in Paris
• Facebook responds to Senate inquiry on Trending Topics
• Study shows mobile users’ ad ambivalence, resistance to push notifications
• TAG launches “Certified Against Fraud” program
• Adobe unveils Spark tool suite for small/medium businesses

Search News From Around The Web:

Industry

• How Many Clients is Too Many? A Look at the Industry, State of Digital

Local & Maps

• 3D imagery slow down?, Google Earth Blog
• Yelp Shows Phone Numbers in Local Search Results, LocalVisibilitySystem.com

Searching

• Google Medical Knowledge Cards Get Download As PDF, Search Engine Roundtable
• How Google is going all in on app search, www.thedrum.com
• Shutterstock Releases Reverse Image Search on iOS, prnewswire.com
• The Larger Google Widths Is An Experiment Only, Search Engine Roundtable

SEO

• Google Showing Non US Searchers Unwanted US Results?, Search Engine Roundtable
• Google To Offer A Site Clinic Hangout: Submit Your Site Today, Search Engine Roundtable
• Noindex tags: How Google treats them with Gary Illyes, Stone Temple
• SEMrush Guide to SEO for Your Blog, semrush.com
• The Landscape of Mobile Search is Changing – How Will You Adapt?, Moz

SEM / Paid Search

• Closing the PPC Loop: Tracking Leads to Sales, Metric Theory

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