Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google launches their new mobile-friendly testing tool
May 17, 2016 by Barry SchwartzGoogle revamped the mobile-friendly testing tool after its launch back in November 2014.
- Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
May 17, 2016 by Ginny MarvinThe new version takes its cues from AdWords Editor, but it has a few notable differences.
- Here’s an AdWords script to check for empty ad groups
May 17, 2016 by Daniel GilbertSee if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
- Search intent signals: aligning organic & paid search strategy
May 17, 2016 by Jim YuColumnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively.
- 9 reasons you should attend SocialPro in Seattle this June
May 17, 2016 by Search Engine LandAre you a professional social media marketer focused on driving results for your company or clients? Then SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis. Check out nine reasons you should attend, then […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Can virtual reality save digital advertising from itself? These companies are betting on it.
- Twitter data show most tweets from brands, publishers, celebs contain links
- Local SEO: Become the voice online for your market
- PPC skeptics: Are you one of these 6 types?
- Data provider Acxiom opens up its turnkey marketing analytics environment
- Report: Accuracy of location data declining as more publishers offer it
- Botnet hijacks search results to siphon Google AdSense for Search revenue
- Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails
- How marketers can identify companies that value email marketing
- Are content discovery platforms replacing generic search?
- MarTech Today: Project Tango indoor mapping, Instagram’s new analytics & more
- Twitter will reportedly stop counting links, photos against tweets’ character counts
Search News From Around The Web:
Local & Maps
- An aerial imagery oddity, Google Earth Blog
- Google Challenges South Korea Over Mapping Restrictions, Wall Street Journal
Searching
- An eye for detail: Zoom through 1,000 artworks thanks to the new Art Camera from the Google Cultural Institute, Official Google Blog
- Google Adds "People Also Search For" Thumbnails to Search Results, thesempost.com
- Will Digital Assistants Replace Search?, State of Digital
SEO
- Google Search Console May Check To See If You Have An iOS App, Search Engine Roundtable
- Google’s Gary Illyes Explains The Difference Between Crawl Budget, Scheduling & Host Load, Search Engine Roundtable
- Mobile CTR for the 30 days before the mobile-friendly update, branded3.com
- Recovering Your Organic Search Traffic from a Web Migration Gone Wrong, Moz
- robots.txt: the ultimate guide, Yoast
- Why You Should Be Using Google Search Console, Part One, marketing-mojo.com
SEM / Paid Search
- 5 Questions PPC Marketers Need to Ask Their Sales Team, Metric Theory
- Google AdWords Adds Timezone Support For Conversion Imports, Search Engine Roundtable
Search Marketing
The post SearchCap: Google mobile friendly tool, Bing Ads editor & more appeared first on Search Engine Land.
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