SearchCap: Google iOS app, food and brand queries & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google App for iOS gets AMP content & sports highlights in Now cards
  May 27, 2016 by Amy Gesenhues

  Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year.

• Google now displays image thumbnails next to search snippets for food-related queries
  May 27, 2016 by Barry Schwartz

  Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.

• What content strategists need to know about SEO
  May 27, 2016 by Digital Marketing Depot

  Today’s algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now translating into better search rankings, which is big news for content marketers. What exactly do content strategists need to know about SEO, and why? In “The Ultimate Guide to SEO for Content Marketers,” Contently teams up […]

• Brand queries: the AdWords performance illusion
  May 27, 2016 by Tim Mayer

  If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.

• Share conversions and remarketing lists across paid search accounts
  May 27, 2016 by Amy Bishop

  Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags.

• Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer
  May 27, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pink penguin Android figurine: Source: Google+ Google Dance Tokyo: Source: Twitter Google Zurich rock-climbing wall […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Survata offers first online surveys targeted at second- and third-party user segments
• How to deliver a true cross-channel experience
• The future of voice-related SEO for local business
• The 5 strangest search terms in 2,000+ AdWords accounts
• Well played, Google: Advertisers (finally) get more device bidding controls
• Android users open 2x more notifications, but iOS users much faster to open — [Report]
• New Twitter features can boost brand engagement
• What marketers need to know about the rate of technology obsolescence
• Pew Research: 62 percent of US adults get news from social media
• Stop fearing failure and be brave in your content marketing program
• MarTech Today: The fading Windows Phone, the top payment processors & the Flash Apocalypse
• Facebook expands Audience Network reach beyond just its users — to everyone
• Google wins its Java case against Oracle (again), saves billions in fees — for now

Search News From Around The Web:

Local & Maps

• Google Local Image Photos – Let’s Link Anywhere but Your Site, Mike Blumenthal

Link Building

• Ask Yoast: can backlinks from one site hurt my rankings?, Yoast

Searching

• Rich Cards Show for Courses and Top Recipes, Rank Ranger

SEO

• Everything You Need to Know About Google Assist and Google Home for SEO and Marketing, Ignite Visibility
• Kayak Seeks SEO Help From Google’s John Mueller, Search Engine Roundtable

SEM / Paid Search

• Announcing v201605 of the AdWords API, Google Ads Developer Blog

Search Marketing

• Video: Google Trillions Of Searches, AdWords Updates, Algorithm Changes & Hiring, Search Engine Roundtable

The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.