Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Maps now with keyboard based navigation controls
Apr 28, 2016 by Barry Schwartz
Pan, zoom and find businesses on Google Maps without touching your mouse. - How to help your sales team close more paid search leads
Apr 28, 2016 by Jacob Baadsgaard
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. - Google Shopping ads so hot right now: the meteoric rise of PLAs
Apr 28, 2016 by Andy Taylor
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend. - Is your brand prepared for voice search? 3 steps to get the conversation started
Apr 28, 2016 by Purna Virji
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend. - Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author
Apr 28, 2016 by Amy Gesenhues
Google pays tribute to the first woman to present a scientific paper to London’s Royal Society. - Get your mobile apps in shape with these 7 engagement practices
Apr 28, 2016 by Digital Marketing Depot
Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results. Visit Digital […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Snapchat confirms that 10 billion videos are being watched daily
- Trend observation: branded PPC ads getting more expensive
- Searching for searchers: Audiences are the new keywords
- Dynamic remarketing: not just for retailers anymore
- Four steps to finding the right digital agency
- Twitter recategorized itself from ‘social networking’ to ‘news’ in Apple’s App Store
- A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
- 14 times Facebook has tried to be Snapchat
- Experian launches PII-matching audience targeting platform to reach 85% of the US
- AdSense mobile Page-level ads now available to all publishers
- How to protect yourself against ad fraud
- Google Analytics now secures all web traffic
- Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”
- Mobile-friendly redesigns: Experiment on your current site
- Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers
- 7 reasons your Instagram Ads aren’t converting
- MarTech Today: Oracle adds ABM, 6sense launches SearchSense & Google adds Merchant Center Feed Rules
- Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Search News From Around The Web:
Industry
- Gary Illyes: We Are Google Spokespersons – It’s Our Job, Search Engine Roundtable
- Is Google a Harmful Monopoly? – Room for Debate, New York Times
- This year’s Founders’ Letter, Official Google Blog
- Yandex Announces First Quarter 2016 Financial Results (NASDAQ:YNDX), ir.yandex.com
Local & Maps
- Expeditions career tours can take kids to work, virtually, Official Google Blog
- Google Asks Searches To Set Home & Work Address On Some Searches, Search Engine Roundtable
Searching
- Ten years of Google Translate, Official Google Blog
SEO
- 6 of The Biggest SEO Issues for Websites, ignitevisibility.com
- 23 Amazing 5-Minute SEO Copywriting Tips To Boost Site Traffic, SuccessWorks
- Five of the most awkward questions asked by SEO clients, Majestic Blog
- How to Use SEO When You Need to Hire Someone Now, Search Engine Guide
- How to use the content analysis of Yoast SEO, yoast.com
- SEO for E-commerce #SEOcafe, semrush.com
SEM / Paid Search
- Ad Groups That Lack Sitelink Impressions, PPC Hero
- How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics, verticalmeasures.com
Search Marketing
The post SearchCap: Google Maps controls, shopping ads & more appeared first on Search Engine Land.
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