SearchCap: Google local ads Google searches podcasts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Serial fans rejoice — You can now listen to podcasts directly in Google app on Android
  Apr 20, 2016 by Amy Gesenhues

  Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.

• Google makes 2 ad updates that will affect local search marketers
  Apr 20, 2016 by Ginny Marvin

  Ads now appear in Local Finder results, plus ads display differently in Google Maps.

• Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
  Apr 20, 2016 by Lori Weiman

  How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How to succeed with pay-per-call marketing in a mobile-first world
• Report: 74% of B2B content marketers have a strategy; only 22% rate it effective
• Google News gets AMP’ed with new carousel feature, more stories in the feed
• Insightpool adds Facebook Topic Data to its Audience Insights product
• Facebook adds TRP buying features for brands extending TV ads to mobile
• Content monetization platform Piano launches Composer for content personalization and paywalls
• As search changes, Google changes
• Thinking smarter: Take your SEO work to the next level
• Email deliverability issues? Here are the 5 questions you should be asking
• 5 must-do push notification best practices for mobile marketers
• Europe says Google broke antitrust law with app rules, Android contracts
• 5 exercises to strengthen your social media marketing skills
• MarTech Today: YouTube’s 360-degree live video, Microsoft Pulse adds video & app-less beacons
• Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down

Search News From Around The Web:

Local & Maps

• Google Hotel Local Packs Now Showing Paid Tag, Mike Blumenthal
• Google Maps Local Pack Still May Show Duplicates, Search Engine Roundtable

Searching

• Search Challenge (4/20/16): An architectural plant?, SearchReSearch

SEO

• A Google Featured Snippet Pulled From The Comments Section, Search Engine Roundtable
• Battleground Mobile: Why (& How) to Prepare for the Future, Moz
• Google Says Sites That Had Manual Actions May Also Suffer From Algorithmic Penalties, Search Engine Roundtable
• Google’s New Android GoogleBot Smartphone User-Agent Did Go Live, Search Engine Roundtable
• Rank Tracking; Is It Useful in Modern SEO?, authoritylabs.com

SEM / Paid Search

• New! Manage insertion orders on behalf of your clients, Bing Ads Blog
• 11 Tips for Low Budget PPC Advertisers, Portent

The post SearchCap: Google local ads, Google searches podcasts & more appeared first on Search Engine Land.