SearchCap: Google local pack mini reviews, DuckDuckGo scores & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Dark search, dark social & everything in between
  Apr 5, 2016 by Maggie Malek

  Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.

• 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
  Apr 5, 2016 by Aleyda Solis

  According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.

• DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
  Apr 5, 2016 by Amy Gesenhues

  The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers.

• Google tests displaying review snippets in the local 3-pack
  Apr 5, 2016 by Barry Schwartz

  Google now may show a single review in the 3-pack. This was caught being tested in the wild.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Marketing technologists: Here are eight steps to boost your info security
• How to find relevant and proof terms for your content
• The 4 Cs: A recipe for precise remarketing campaigns
• Content marketing’s echo chamber
• Merger of Experticity and ReadyPulse combines offline and online influencers
• Kik opens Bot Shop to encourage more fun and engaging chat
• Are longer tweets better tweets? We analyzed 4,700 tweets to find out
• Data-driven storytelling: the intersection of numbers and narrative
• How to beat the competition in share of voice & share of market
• Twitter will sell one-third of ads in NFL Thursday game streams
• Three ways to foster brand devotion in the Age of the Customer
• For agencies, losing is the best way to win
• Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds
• MarTech Today: Instagram’s algorithm, personal assistants & marketing automation
• Amazon expands Pay with Amazon through new Global Partner Program
• MarTech Landscape: What is a demand-side platform (DSP)?

Search News From Around The Web:

Industry

• Dell Earns seoClarity’s Search Experience Award for Synergy, prnewswire.com

Local & Maps

• Android Auto launches in 18 new countries, including Brazil, India and Russia, TechCrunch
• Google My Business Expands Latitude & Longitude Data Upload For All Locations, Search Engine Roundtable
• How much data do different types of imagery need?, Google Earth Blog
• Video Deep Dive: Google Local Maps Spam, Is it Worth it?, Local University

Link Building

• 31 Things We Learned When Majestic’s Dixon Jones Visited Koozai, Koozai
• The 2016 State of Link Building Survey – Results & Analysis, Moz

Searching

• Answer: Body modifications?, SearchReSearch
• Bing Testing Huge Oversized Text for First Result Title, thesempost.com
• Google search now provides access to basic healthcare information in India, TechCrunch

SEO

• 5 Features of a Perfectly SEO-Optimized Homepage, Search Engine Guide
• App Rankings & Competitor Keywords, Searchmetrics
• Google Says Don’t Worry If Toolbar PageRank Doesn’t Flow With HTTPS Migration, Search Engine Roundtable
• Google Says Going HTTP/2 Doesn’t Have A Direct SEO Benefit, Search Engine Roundtable
• hreflang: the ultimate guide, Yoast
• Should You Publish a Post about RankBrain?, IrishWonder

SEM / Paid Search

• 7 Ways You Can Ensure Organization In PPC, PPC Hero
• Campaign Analytics Expires this October- Are You Ready?, Bing Ads Blog
• Stop Annoying People: How to Create Ads People Want to See, semrush.com

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