SEO Rank Video Blog: SearchCap: Google Targets Hacked Spam, Keyword Performance Reporting In AdWords & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Wanted: Session Ideas For SMX West
Oct 6, 2015 by Chris Sherman
We want your input to help us plan our upcoming SMX West conference, which will be taking place in San Jose March 1–3, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]
Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers
Oct 6, 2015 by Matt Lawson
Google recently added the ability to customize your ad based on a user’s location. Columnist and Googler Matt Lawson reveals how to take full advantage.
Google: New Algorithm Changes “Aggressively Targeting Hacked Spam,” May Impact 5% Of Queries
Oct 6, 2015 by Matt McGee
Company says searchers may see some search results pages that have fewer than the typical ~10 results.
Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On
Oct 6, 2015 by Ginny Marvin
The new report, located in Google Merchant Center, shows you the most popular items that aren’t active in your feed.
The SEO Maturity Curve: Enterprise Scale & Development
Oct 6, 2015 by Jim Yu
How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program.
The Content Designer: King Of The Conversation
Oct 6, 2015 by Garrett French
In the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content designer.
Act Now: MarTech Europe Is Just Two Weeks Away!
Oct 6, 2015 by Search Engine Land
“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them. The precision that data affords us in […]
Easier Access To Negatives And Search Terms Now In AdWords
Oct 5, 2015 by Ginny Marvin
A handy addition of two new buttons makes navigating keyword performance reporting much quicker.