Google appears to be testing a new color for the “Ad” label on text ads in the SERP. Several users in the UK are reporting that the “Ad” labels now match the green color of the display URLs in Google text ads.
That’s a change from the yellow “Ad” labels that Google has been using since it first introduced the icon in 2013.
At this point the test appears to be limited to the UK.
The post Google testing green “Ad” labels in UK appeared first on Search Engine Land.
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