SearchCap: Google with no results, ad removals & building links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google search results page displays answer without any search results
  Mar 13, 2018 by Barry Schwartz

  Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results.

• Google says it removed more than 3.2 billion bad ads in 2017
  Mar 14, 2018 by Amy Gesenhues

  The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

• Creating landing pages that convert
  Mar 14, 2018 by Digital Marketing Depot

  Landing pages can make or break your digital marketing.

• 4 concrete ways to use images to build links
  Mar 14, 2018 by Pratik Dholakiya

  Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.

• Pi Day Google doodle marks 30th anniversary of March 14 holiday honoring mathematical constant 3.14
  Mar 14, 2018 by Amy Gesenhues

  Google recruited Dominique Ansel, the pastry chef behind the Cronut, to bake a salted caramel apple pie in honor of the math-inspired holiday.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Omnichannel Personalization at Scale: How leading brands drive sales across channels
• Reddit introduces native promoted post ads in its mobile apps
• Report: France suing Google, Apple over mobile developer contract terms
• GroundTruth adds ‘pay per SKU’ model to its performance location products
• Evident Proof launches blockchain-based service for ‘immutable proof chains’
• Email marketing report: Email volume was up 18% in 2017

Search News From Around The Web:

• Everything You Need to Know About Interactive Content for SEO, Search Engine Guide
• An hreflang example and how to test it, Yoast
• Apple Maps adds transit information covering Orlando, FL, appleinsider.com
• Back to the Future: Google Rolling Out Business Descriptions in GMB Dashboard, Mike Blumenthal
• Backlinks in ASO, App Store Optimisation, Majestic Blog
• Google is Rolling Out a Big Core Algorithm Update, SISTRIX
• Google Sets Aggressive Limits On Request Indexing Tool, Search Engine Roundtable
• How to Diagnose Decline in Rankings (Craziest SEO Issue We’ve Seen), kinsta.com
• Promoting Higher Quality PPC Conversions in Lead Gen Accounts, PPC Hero
• User-Friendly Links Are The Future of SEO, The Upper Ranks

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