AdWords Editor now supports more ad formats, device bidding

The latest version of AdWords Editor includes support for various ad formats as well as the new device bid adjustments for desktop, tablet and mobile.

App marketers can create and edit universal app campaigns in Editor to show app install ads across Google Search, Play, YouTube, and in apps and mobile sites on the Display Network.

For Gmail, Editor supports single promotion and image templates. Advertisers can create and edit your Gmail ads within Editor.

Finaly, advertisers can create and edit the relatively new responsive ads that can show across the GDN, including the native ad placements, in Editor 11.6.

Google has also continued to improve advanced search in Editor.

AdWords Editor 11.6 is now available for download.

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