SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Trump & Clinton have failed to use free space in Google for US presidential candidates
  Oct 18, 2016 by Danny Sullivan

  For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.

• Connect audience insight to your SEO strategy
  Oct 19, 2016 by Chris Liversidge

  Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.

• Why crawl budget and URL scheduling might impact rankings in website migrations
  Oct 19, 2016 by Dawn Anderson

  You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.

• SEO is not dead; it’s just a shape-shifter
  Oct 19, 2016 by Stephan Spencer

  Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.

• Google adds forecasting and trend data for existing keywords in Keyword Planner
  Oct 19, 2016 by Ginny Marvin

  Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google Surveys 360 joins the Analytics 360 Suite
• How Trump & Clinton have failed to use free space in Google for US presidential candidates
• Enterprise SEOs, unite! The SMX East 2016 session recap
• Facebook automotive data indicates broad value of location-based customer insights
• 3 things to do after a major Google algorithm update
• Machu Picchu and martech: CMO lessons from the Inca Empire
• There’s a silent killer in your sales pipeline. Do you know how to stop it?
• A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
• Google shares data on how mobile is set to impact shopping this holiday
• Bazaarvoice adds ad targeting platform based on consumer intent
• Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
• What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯
• Brands must close the loop on audience segmentation
• Facebook adds new tools for local discovery and commerce
• Yahoo Q3 revenue beats estimates, though search and display revenues were down

Search News From Around The Web:

Industry

• Google has more than 1,000 artificial intelligence projects in the works, theweek.com

Local & Maps

• Google Testing Write a Review in the Local Knowledge Panel, thesempost.com
• Living with Google Assistant on the Pixel, TechCrunch

Link Building

• How Does Mining, Managing & Adapting Anchor Text Ratios Improve SEO?, Majestic Blog
• Site Wide & Blogroll Links Are Not Automatically Bad Links for Google, thesempost.com

Searching

• Answer: Who backs the site?, SearchReSearch
• Microsoft speech recognition technology now understands a conversation as well as a person, Network World

SEO

• Google Penguin 4.0 – The Winners, sistrix.com
• SEO is like Personal Training – the Ultimate SEO Analogy?, State of Digital
• 7 SEO Audit Steps for Bloggers Using Free Tools, State of Digital
• Category Optimization and SEO, Get Your Categories Ranking! John Lincoln, Ignite Visibility, YouTube
• Google Intrusive Interstitials Mobile Penalty Only Looks At Interaction Of Search Click Through The Page, Search Engine Roundtable
• How To 301 Redirect Images During a Website Redesign or CMS Migration – The Most Forgotten Step When Changing URLs, gsqi.com
• Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1, BruceClay.com

SEM / Paid Search

• Changes to Conversion-related stats in AdWords Scripts, Google Ads Developer Blog
• Google AdWords Keyword Planner Adds Import Keywords From Existing Campaigns, Search Engine Roundtable
• Seasonal Bidding Methods: Holidays Already?, PPC Hero

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