Friday, August 5, 2016

Take the guesswork out of marketing automation technology

autmoation_400968331-ss-1920More marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.

The “Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize.

Visit Digital Marketing Depot to read this easy-to-digest guide.

The post Take the guesswork out of marketing automation technology appeared first on Search Engine Land.

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