Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google officially throttling Keyword Planner data for low spending AdWords accounts
Aug 13, 2016 by Greg FinnNot a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
- Google adds Export to Report Editor option in AdWords
Aug 15, 2016 by Ginny MarvinUsers no longer have to generate Report Editor reports from scratch or rely on predefined options.
- The secret to writing awesome local content
Aug 15, 2016 by Greg GiffordGreat content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
- ‘Omnichannel’ may never catch on, but it’s the next big thing for local
Aug 15, 2016 by Wesley YoungWesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
- Google will soon report null Quality Scores for new & low-activity keywords
Aug 15, 2016 by Ginny MarvinThe null replaces the current default Quality Score of 6 for new keywords.
- Check out my BIG SMX East Preview. Then register & save!
Aug 15, 2016 by Chris ShermanSearch Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- [WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
- Using popular culture to drive local positioning
- Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
- Keyword-driven ASO: a quick primer
- Why every digital advertiser should demand transparency
- Designing dashboards people will actually use
- MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages
- Twitter turns stickers into ads for brands but won’t say how it’s charging for them
- Blab shuts down its live video platform
Search News From Around The Web:
Local & Maps
- Apple Maps transit coverage comes to San Antonio & Dallas Fort-Worth, appleinsider.com
Link Building
- Introduction to Link Building – Chapter One, Ignite Visibility
Searching
- Google Adds New "People Also Ask" Carousel to Desktop Search Results, thesempost.com
- Google Testing AMP For Web Pages In The Wild, Search Engine Roundtable
SEO
- Did Google Boosts HTTPS Ranking Signal? Nope But More HTTPS Results In Top Ten., Search Engine Roundtable
- Google To Support Schema.org Version 3.1 Soon?, Search Engine Roundtable
- How to Become a Marketer Who’s Obsessed with Metrics, quicksprout.com
- Should You Implement AMP Pages on Your Site?, Builtvisible
- User Experience and Content Quality Are Part of SEO, Stone Temple
- What Is Time To First Byte, And How To Improve It, Search Engine People
SEM / Paid Search
- Changes to quality score in AdWords scripts, Google Ads Developer Blog
- Enhancing Protection of Endangered Animals, Bing Ads Blog
- Google Expands Deal Labels To Knowledge Graph, serptests.com
- New Cross-Device Reports And Benchmarks, PPC Hero
The post SearchCap: Google restricts Keyword planner, quality score changes & more appeared first on Search Engine Land.
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