Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Confirmed: New AdWords interface rolling out to more users
Aug 10, 2016 by Greg FinnGoogle has confirmed the rollout of the new user interface to more AdWords users.
- SEO and the CMO: Communication and board room metrics that matter
Aug 10, 2016 by Jim YuSecuring investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
- Why agencies need to learn from the past and evolve
Aug 10, 2016 by Ian BowdenSEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
- Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Aug 9, 2016 by Greg SterlingGoogle is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
- Google remarketing lists for search ads make their way to Google search partners
Aug 9, 2016 by Greg FinnRLSAs are headed outside of Google websites and into the wide world of Google search partners.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Google injects more context into micro-moments
- How to hold onto the fleeting app user
- Personas, polls and personalization: What’s behind the election of our lives?
- MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP
- Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention
Search News From Around The Web:
Local & Maps
- Bing Maps V8 July 2016 Update, Bing Maps Blog
- Google explains why Palestine isn’t labeled in Maps, engadget.com
- Komodo Dragons in Street View, Google Earth Blog
- Video Deep Dive: Google Maps Spam and Video Verification, Local University
Link Building
- Link Building At The Speed Of Natural – Examples Of Natural Link Building, EricWard.com
- Google To Penalize BlogDash, A Blogger Network, For Link Schemes, Search Engine Roundtable
Searching
SEO
- An Essential Training Task List for Junior SEOs, Moz
- HTML5 is Not a Google Ranking Factor, thesempost.com
- Use Caution When Switching Between www & Non-www Preferred Domains, thesempost.com
- Why Google Ignores HTML Lang Attribute for Indexing in Search Results, thesempost.com
SEM / Paid Search
- Announcing v2.6 of the DCM/DFA Reporting and Trafficking API, Google Ads Developer Blog
- 3 Tips For Better Mobile Advertising On Bing Ads, PPC Hero
- Adwords Event Recap: Device-Specific Bid Adjustments, PPC Hero
Search Marketing
- Content Trust Signals: How Users Decide if Content is Trustworthy, dejanseo.com.au
The post SearchCap: Google AdWords design, Yelp & TripAvisor & more appeared first on Search Engine Land.
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