Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Apple Maps becomes a platform with new extensions for third-party apps
Jun 13, 2016 by Greg SterlingThe move parallels Apple’s decision to open up Siri and Messages to developers.
- Here’s my exclusive look into SMX Advanced, only 1 week away
Jun 14, 2016 by Chris ShermanSearch Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […]
- 7 e-commerce SEO trends we’re seeing in 2016
Jun 14, 2016 by Jayson DeMersFor those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
- Here’s a script to track your AdWords spend every hour of the day
Jun 14, 2016 by Daniel GilbertFormer Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
- The importance of micro-moments: The mobile customer journey
Jun 14, 2016 by Jim YuColumnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Digital courting TV ad dollars: An epic timeline of how it’s happened
- Tracking platform Impact Radius buys anti-ad fraud service Forensiq
- Pinterest adds site, app retargeting to its ad-targeting options
- What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
- Facebook is putting maps in ads and will measure store visits
- Survey: Android Pay most used payment app, security fears holding adoption back
- For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entries
- Are email marketers too afraid of failure? 4 fears to conquer
- MarTech Today: Microsoft buys LinkedIn, software that writes & Siri comes to Macs
- API limitations & fluctuations lead to the end of social insights tool ThinkUp
Search News From Around The Web:
Industry
- Baidu slashes revenue forecast as government probes its medical advertising business, TechCrunch
- Yelp Gets Massive ROI from Its Lobbying Efforts, davidmihm.com
Local & Maps
- Are Coworking Offices Eligible for Google My Business Listings?, Moz
- Google Has A New UI For Suggesting Place Attributes In Maps, androidpolice.com
- Video Deep Dive: The Reality of Citation Consistency, Local University
Searching
- Answer: Looking up TILTs?, SearchReSearch
SEO
- Google Algorithm Chatter Higher: Some Google Update Brewing?, Search Engine Roundtable
- Google Seeking Feedback On Crawl Rate Changes After Switching To CDNs, Search Engine Roundtable
- Google’s Panda Algo Still Rolling Out Slowly, thesempost.com
- Google: Here’s How to Optimize for Google’s RankBrain, thesempost.com
- The Future of Technical SEO is Open Data, State of Digital
- VIDEO: Dr. Pete Meyers on Major Search Changes & How SEOs Can Deal, BruceClay.com
SEM / Paid Search
Search Marketing
- 6 Search-Related Twitter Chats to Join, Search Engine Journal
- Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics, Moz
The post SearchCap: Apple Maps, AdWords spend & SEO trends appeared first on Search Engine Land.
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