Yesterday at the SMX Advanced Local Workshop Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined.
During the Local Workshop Google’s global product lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed a screenshot (below), which Joy Hawkins tweeted, but which is not authorized for distribution at this point.
Here’s the crappy photo I took of the presentation showing the 3-pack with 1 ad. #SMX#SMXLocalhttp://pic.twitter.com/LwCnc2WHPl
— Joy Hawkins (@JoyanneHawkins) June 21, 2016
The image (above) showed a smartphone featuring a local three pack. The top listing was an ad, followed by two organic listings. Turhan said that this had been shown at Google’s Performance Summit in San Francisco several weeks ago. However, the announcement had not be part of any of the keynotes.
Turhan, who did an extensive Q&A with the audience, explained that Google was still testing and the ultimate result might be different than what he showed. Accordingly, it’s possible (though Turhan didn’t say this) that there might be a Local Pack ad and three organic listings. However that wasn’t what the screenshot showed.
For the top Local Pack listing to be an ad is obviously a major development, especially in a local-mobile search context.
The post Google confirms ads coming to Local Pack appeared first on Search Engine Land.
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