Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
Feb 16, 2016 by Matt McGeeTwo executives refute recent reports that Wikipedia is planning to build its own search engine to compete with Google.
- Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
Feb 16, 2016 by Greg SterlingGoogle has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a way to save local favorites for repeated use. Google […]
- Call Tracking And Analytics 101
Feb 16, 2016 by Digital Marketing DepotUS consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result. Join Mike Boland, […]
- Feed Your SEO & SEM Obsession
Feb 16, 2016 by Search Engine LandBut time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever! We’re so confident, we’ll even guarantee that you’ll get the search marketing tactics and solutions you […]
- How To Compile A Top-Notch Competitive Analysis For Search
Feb 16, 2016 by Brian HarnishIn order to beat the competition in search engine rankings, you must first know what they’re doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis.
- 3 Requirements For A Successful Link Building Campaign
Feb 16, 2016 by Andrew DennisWhat are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
- Wikimedia Foundation Secures $250,000 Grant For Search Engine Development
Feb 15, 2016 by Matt McGeeKnight Foundation money to be used for Knowledge Engine project that aims to discover “reliable and trustworthy public information on the Internet.”
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The Marriage Between Conversion Optimization & SEO
- Franchise SEO: For Masochists Only
- Jivox Teams With Taggstar To Add Social Proof To Retailers’ Dynamic Ads
- Yandex Revenue Up 18% In 2015 With Site Averaging 57% Of Russian Search Market
- Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
- How To Analyze Your Content Needs
- Google My Business API Allows Enterprises To Make Real-Time Location Data Changes
- 5 Yelp Facts Business Owners Should Know (But Most Don’t)
- MarTech Today: Crawling A Staging Server, #GirlsWhoCode & VR For Small Biz
- Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer
- 4 Ways B2B Marketers Can Boost Demand Generation
- Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
Search News From Around The Web:
Industry
- 95 (!!!) Females Who Influenced the SEO Industry, Serped.com
- Register now for the AdWords Scripts workshops!, Google Ads Developer Blog
Local & Maps
Link Building
- Can you use Social Media traffic to generate more links to your content?, Majestic Blog
- Google’s New Penguin Messaging: As Soon As It Is Ready, Search Engine Roundtable
- Why PR is the New Link Building and How to Incorporate It Into Your SEO Campaigns, SEMrush Blog
Searching
- Answer: Why an arc of lakes?, SearchReSearch
SEO
- Google Doesn’t Want To Clutter The Search Results With Too Many Rich Snippets, Search Engine Roundtable
- Google Has Their Own Canonical hreflang Duplicate Content Issue, Search Engine Roundtable
- Google Says Their JavaScript & AJAX Crawl On & Off Reliable, Search Engine Roundtable
- Local SEO Tips and Tricks #SEOcafe, SEMrush Blog
- What to do if the traffic on your blog is decreasing?, Yoast
SEM / Paid Search
- Broaden Your Horizons, Bing Ads Blog
- Google Testing New Sitelink Separators, serptests.com
- How to Address Short-Term Swings in PPC Performance, Metric Theory
Search Marketing
- 6 Google Analytics Metrics You Should Be Using, PPC Hero
- Beyond App Streaming & AMP: Connection Speed’s Impact on Mobile Search, Moz
The post SearchCap: Wikimedia Search, Google MyMaps App & Link Building appeared first on Search Engine Land.
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