Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SEO & The Zero Moment of Truth
Feb 29, 2016 by Marcus Miller
Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO. - Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates
Feb 29, 2016 by Amy Gesenhues
In preparation for tomorrow’s Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates. - The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Feb 29, 2016 by Wesley Young
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites. - Why Is There A Leap Day? Today’s Google Doodle Sheds Light On Leap Year’s Extra Day
Feb 29, 2016 by Amy Gesenhues
Google’s Leap Day logo leads to search results aimed explaining why we get an extra day every four years.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission
- DiCaprio’s Oscar Win Sets New Twitter Record
- Prioritizing Local Search Profile Listings: 2 Methods
- Connecting Demographics To Search Queries
- Programmatic Display: 3 Tactics to Master in 2016
- To Maximize The Value Of Testing, Start With A Strategy
- 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
- Most Mobile Marketers Are Using Location, But How Do You Do It Right?
- MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal
- EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe
- News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
Search News From Around The Web:
Industry
- Google Prompting Users To Control Their Privacy & Security, Search Engine Roundtable
- Why Machine Learning Is Revolutionizing Search, Stone Temple
Local & Maps
- Easily add pit stops to your trips – all over the world, on Android and iPhone, Google LatLong
- Google Maps solves the mystery of a plane spotted at the bottom of a US lake, Stuff.co.nz
- Street View comes to Réunion, Google Earth Blog
Search Marketing
- How to Scrape Every Single Page on the Web, iPullRank
- PageSpeed Insights Help: The Speed “Fixes”, Marketing Mojo
Searching
- Ride Search Wave into Election Data and See Super Tuesday Bing Predictions, Bing Search Blog
- What Google’s Four Ads Above the Fold Mean for Organic Search Results, Internet Marketing Ninjas Blog
- Why Machine Learning Is Revolutionizing Search, Stone Temple Consulting
SEM / Paid Search
- Meet extended geotargeting feature in Yandex.Direct, Russian Search Tips
- 3 Easy Ways To Be Proactive On New PPC Accounts, PPC Hero
- AdWords CTR Increases As Right-Side Ads Dropped, AccuraCast
- Debunking 5 Myths about Yandex.Direct Automatic Bidding Strategies, Russian Search Marketing
- Google AdWords Benchmarks for YOUR Industry [NEW DATA], Wordstream
- Google AdWords Layout Change: Who Will Win & Lose, Search Engine Roundtable
- How to Grow PPC Conversions Without Spending More, Metric Theory
- How to Use the Google AdWords iOS App, SEM Rush
- iOS Google Mobile Ads SDK 7.7.0 – now with bitcode support!, Google Ads Developer Blog
- Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses, Street Fight
- The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool, Moz
SEO
- Ask Yoast: product feeds and duplicate content, Yoast
- Google Search Console Search Analytics Stuck At February 23rd, Search Engine Roundtable
- Google Suggest Optimization: How To Optimize For Google Autocomplete, Search Engine People
- How Important are Tags in 2016 for SEO?, Search Engine Journal
- HTML Sitemaps Can Help Google But Seem Unnecessary For Crawling, Search Engine Roundtable
- The Converging Worlds of Digital PR and SEO, State of Digital
- Triggering Manual Action Won’t Fix Algorithmic Search Issues in Google, The SEM Post
The post SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle appeared first on Search Engine Land.
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