SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Our ‘Ultimate Guide to Google Penalties’ launches today
  Oct 18, 2017 by Michelle Robbins

  Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance.

• AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
  Oct 18, 2017 by Susan Wenograd

  Advertisers can see how long it takes users to convert after clicking on an ad.

• From big to small: 5 free image compression tools reviewed
  Oct 18, 2017 by Tom Demers

  Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.

• Google Tag Manager now has a native scroll depth tracking plugin
  Oct 18, 2017 by Amy Gesenhues

  The new feature lets site owners track vertical and horizontal scrolling on their website pages.

• How blockchain will impact search marketing
  Oct 18, 2017 by Tony Edward

  Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.

• SMX East is next week! Will we see you in NYC?
  Oct 18, 2017 by Lauren Donovan

  Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket, there’s still time. Here’s a rundown of your options: All […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Should you connect with your clients across social platforms?
• New Gartner report spotlights analytics tools that map customer data across channels
• Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
• How machine learning levels the SERP playing field
• Forget B2B and B2C; the future of marketing is P2P
• Facebook acquires teen-centric polling app tbh and all its valuable data

Search News From Around The Web:

• 5 More WordPress SEO Problems We Wish Were Solved, BruceClay.com
• Google Has Started The Mobile First Indexing, Search Engine Roundtable
• Google is Testing Hotel Price Sliders in Local Packs on Desktop, Sergey Alakov
• Google+ Business Pages are Currently Broken – No Fix In Sight, Online Ownership
• Google: 301s & 302s, What is Best For PageRank & Ranking Signals, The SEM Post
• Links Still Matter in 2017- But What if They Didn’t?, theupperranks.com
• Unlocking Hidden Gems Within Schema.org, Moz

The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land.