Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Study: Top-ranking page in Google ranks for a thousand other queries, too
May 9, 2017 by Barry SchwartzShould you optimize a single page for one keyword phrase? This study might say otherwise.
- Relevance vs. authority: Which link has more value? (Part 1)
May 9, 2017 by Andrew DennisWhen pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
- Google mobile image search adds new quick filters
May 9, 2017 by Barry SchwartzGoogle image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage.
- Teachers’ Day Google doodle celebrates educators across the US
May 9, 2017 by Amy GesenhuesGoogle says it’s taking today, “… to appreciate those who dedicate their lives to encouraging our intellectual development.”
- Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
May 8, 2017 by Digital Marketing DepotThe flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
- Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
- 3 tactics we’re using for Answer Boxes
- 7 steps to help you prepare for a marketing cloud/email service provider transition
- Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
- Snapchat copies Instagram’s Boomerang with looping snaps
- Three ways to put your valuable email data to work
- Pinterest’s object-recognizing Lens feature now scans QR codes, too
- Call for entries: The 2017 Search Engine Land Awards
- Social shopping: How to use social media analytics to quantify purchase intent
- Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls
- Up close with Facebook’s Frame Studio
- Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers
- Facebook Lead Ads just got a whole lot more useful with offline conversion data
Search News From Around The Web:
Local & Maps
- A couple of observations about the new Google Earth’s imagery, Google Earth Blog
- Bing Adds Hotel Carousel to Top of Search Results, The SEM Post
- Google Rolling Out Integrated GMB Update, Mike Blumenthal
Link Building
- eCommerce Link Building: 10 White Hat Methods Many SEOs Still Ignore, SEM Rush
- We’re Optimizing in a Post-Penguin Era: Here’s What That Means, Search Engine Guide
SEO
- Google Search Console API Uses Same Data As Web Portal, Search Engine Roundtable
- Google Search Console Beta Testers Lose Featured Snippets Search Analytics Filter, Search Engine Roundtable
- Help! My Homepage Outranks a Subpage for a Keyword #AskanSEO, Search Engine Journal
- How to Implement SEO Changes Using Google Tag Manager, Moz
- SEO Knowledge Interview Questions: Most Important Search Engines, polepositionmarketing.com
- Two Penguins, a Phantom and a Manual Action: How Watchshop.com Recovered on Google, SISTRIX
- What is Google’s Knowledge Graph?, Yoast
SEM / Paid Search
- Audiences – Get Started With Paid Media!, State of Digital
- Boost Gmail Ads PPC Performance With These Simple Steps, Metric Theory
- Isolate Your Competition’s Weaknesses To Strengthen PPC Efforts, PPC Hero
- What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?, Search Engine Journal
The post SearchCap: Google ranking study, mobile image search features & link authority appeared first on Search Engine Land.
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