Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Says Penguin Refresh Months Away From Happening
Google’s Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.
- Google Tests Direct Hotel Booking
Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the Tnooz article (a Washington […]
- Google AdWords Adds Bidding Tools For Target CPA And Target ROAS
Target CPA Bid Simulator and target recommendations offer automated bidding suggestions.
- Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast
4 simple rules for successful AdWords campaigns.
- B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion.
- Google Search Console Sends Incorrect Hreflang Implementation Notices To Webmasters
Google sent out mass notifications of hreflang issues to webmasters via the Google Search Console.
- Are You Ready For Mobile Paid Search v2.0?
Columnist Josh Dreller asserts that when it comes to paid search, staying current means investing in mobile — but getting ahead means adopting a “mobile-first” mindset.
- Google Maps Adds Feature To Send Places To Your iPhone Or Android Phone
Want to send a place point from Google Maps desktop to your mobile app? Now you can!
- Lowest Rates For The Largest Search Marketing Event Expire Next Week! Register For SMX East & Save $300
The countdown has begun! Super early bird rates expire next week for SMX East, the world’s premier search marketing conference. Register for 3 days of cutting edge tactics presented by search marketing masterminds that will leave your competition in the dust. Here’s what you should expect September 29-October 1 in NYC: Outstanding, actionable content: The agenda consists […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Lowest Rates For The Largest Search Marketing Event Expire Next Week! Register For SMX East & Save $300
- Top 10 YouTube Ads In June: Arnold Schwarzenegger Prank Wins The No. 1 Spot
- Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
- Reach Your Maximum Potential With Intent Data
- Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
- There Are No More Secrets Left In Programmatic, Only Work To Be Done
Search News From Around The Web:
Industry
- Google Boosts Chances for Expedia-Orbitz OK, Barron’s
- Google’s compensation formula, Business Insider
- Google’s Matt Cutts Use To Go Under Cover At Search Conferences, Search Engine Roundtable
Link Building
- Look Within: How Upfront Link Analysis Can Drive Link Building Strategy, State of Digital
- New Hubs of Authority Chart in Majestic brings Data to Life, Majestic Blog
Searching
- Through the Google lens: Search trends July 3-9, Official Google Blog
- Bing Tests New Search Bar & Navigation, Search Engine Roundtable
SEO
- Why Some Internal Pages are Not Getting Indexed or Cached, SEO Theory
- How Google May Answer Questions in Queries with Rich Content Results, SEO By The Sea
- 11 Modern SEO Strategies for Lead Generation Websites, ignitevisibility.com
- An Open-Source Tool for Checking rel-alternate-hreflang Annotations, Moz
- Google Says They Mostly Ignore the lastmod Tag In XML Sitemaps, Search Engine Roundtable
- Why is a Quality User Experience an SEO Ranking Factor? – Here’s Why with Mark & Eric, Stone Temple
SEM / Paid Search
- Welcome To Mobile App Installs 101, PPC Hero
The post SearchCap: Google Penguin, Google Maps, Hotel Booking & Hreflang appeared first on Search Engine Land.
No comments:
Post a Comment