SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Visual Search lets you search specific objects within images
  Jun 1, 2017 by Matt McGee
  Bing joins Google, Pinterest and others in upgrading its image search capabilities.
• Microsoft expands its Bing Rewards loyalty program to the UK
  Jun 1, 2017 by Amy Gesenhues
  Bing’s incentive program will also launch in France, Germany and Canada soon.
• Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
  Jun 1, 2017 by Purna Virji
  It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
• Is your information architecture costing your e-commerce web shop millions in lost sales?
  Jun 1, 2017 by Trond Lyngbø
  Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• B2B CMOs and CIOs: It’s time to rethink data management
• Diving into the new SiriusDecisions Demand Unit Waterfall
• Microsoft clones Snapchat’s Stories for its reimagined Skype experience
• The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]
• Meet Aetna CMO David Edelman at MarTech in Boston
• 5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
• Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
• TurnTo Networks enters review syndication with ‘first open network’
• Why email marketing has lasted five times longer than your first marriage
• Takeaways for marketers from a conversation with Coke’s chief technologist
• Instagram ads can now link to brands’ Messenger accounts, bots
• Report: Apple’s Siri-powered virtual assistant could be announced next week
• How to build an in-house link building team

Search News From Around The Web:

Industry

• Baidu teams up with Bosch and Continental on self-driving tech, TechCrunch
• Exclusive: Google faces hefty EU fine in shopping case by August – sources, Reuters
• Google’s huge new London HQ is a “landscraper” with a rooftop garden, The Verge

Local & Maps

• Google’s Next Local Conquest: Visual Search, Street Fight
• Mike B Around the Local Web, Blumenthals

Searching

• Global climate change: Americans’ top Google questions asked and answered, Quartz

SEM / Paid Search

• AdWords In-Market Audiences Now Available for Search, Clix Marketing PPC Blog
• Google AdWords Shows Seller Ratings After 12 Months Of Data Collection, Search Engine Roundtable
• How to Use Paid Targeting to Align with Your Customer Profiles, Convince and Convert
• Use Similar Audiences for Search to Tap the Upper Funnel, 3Q Digital

SEO

• 2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings, Jeff Bullas
• 9 Content Types Search Engines Love, Search Engine People
• Does Social Media Help SEO?, Search Engine Journal
• Gotta Go Fast! The Impact of Page Speed on Your Rankings, Search Influence
• Poll Results: Many SEOs/Webmasters Say They Were Hit By The Google Fred Update, Search Engine Roundtable
• Q&A: TopRank Marketing SEOs Share Tips for Creating Better Content, Top Rank Marketing Blog
• Time Saving Automation: Search Query Edition, PPC Hero
• What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight, Content Marketing Institute
• Yes, SEOs Try To Help Google Rank For Google, Search Engine Roundtable

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