SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• WSJ: How Siri went from virtual assistant market leader to laggard
  Jun 8, 2017 by Greg Sterling

  Internal cultural issues and employee departures have impacted Siri’s evolution.

• Voice search becomes voice action: A key talking point at SMX London
  Jun 8, 2017 by Andreas Reiffen

  Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

• LiveRamp adds people-based search targeting to IdentityLink
  Jun 8, 2017 by Barry Levine

  Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

• What you need to know about Referrer Policy
  Jun 8, 2017 by Patrick Stox

  Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Who should optimize content: SEOs or content writers?
• The AdWords 2017 roadmap is loaded with artificial intelligence
• Facebook slots ads in Instant Articles’ Related Articles sections
• How a degree in theology led to a career in marketing for Slack’s top marketer
• The brand safety problem is bigger than the news cycle — and so are the solutions
• Shopify’s business assistant bot Kit is now free to merchants
• KLM now offers flight help via Twitter and WeChat bots
• LiveRamp adds people-based search targeting to IdentityLink
• What marketers need to know about the Apple WWDC announcements [Podcast]

Search News From Around The Web:

Local & Maps

• Dive into World Oceans Day with Google Earth and Maps, Google Blog
• Google Hotel Listing Pack Now Showing Number Of Results, Search Engine Roundtable
• Street View goes to Uluru (Ayers Rock), Google Earth Blog

Link Building

• Hot Tip: Don’t Sell Links To Googlers, Search Engine Roundtable

Searching

• Finding shadows in ball parks? An update. Version 2., SearchReSearch
• Your funny, interesting, smart (and humble) best friend Assistant, Google Blog

SEO

• 18 Advanced Kickstarter SEO Tips & Tricks You Need to Know, Search Engine Journal
• Another Unknown Update – This Time It Hit Well Known Brands, SISTRIX
• Ask Yoast: buy multiple Top Level Domains for SEO?, Yoast
• Managing the Overlapping Roles of SEOs and Copywriters, PPMKG
• Site Has One Language? No Need To Use hreflang For Google, Search Engine Roundtable

SEM / Paid Search

• How to plan a successful PPC campaign in 2017, SEM Rush
• The 5 Stages Of PPC Account Restructuring, PPC Hero
• Troubleshoot AdWords Conversion Tracking With These Easy Steps, Metric Theory

Search Marketing

• How Long Until Google Honors My Website Changes? – Hardcore Marketing, Stone Temple

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