Yahoo launched its version of product ads on Thursday. The ads can appear in search and display on mobile, tablet and desktop devices.
Kohl’s, Wayfair and Overstock are among the retailers that have piloted the new ad formats, announced just two weeks ahead of the Black Friday weekend. Technology partners that have been on board through the pilot period include Commerce Hub, Merkle RKG and ChannelAdvisor.
Courtney McKlveen, Vice President, Industry Lead Retail & Travel at Yahoo, said, “Early advertisers using product ads have seen up to 20 percent higher conversion rates and more than 30 percent lower cost per acquisition, enabling them to scale campaign impact without scaling budgets.”
Yahoo product ads can appear in both search results and on Yahoo’s network sites, including recently-acquired Polyvore. Like other product feed programs, ads are built from merchants’ product feeds.
Advertisers should reach out to their Yahoo reps about getting started.
The post Yahoo Launches Product Ads On Search And Display appeared first on Search Engine Land.
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