SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months
  

  Google says a Panda refresh began this weekend but will take months to fully roll out.

• AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It
  

  Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue.

• How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)
  

  If you’re a large publisher, you may be wondering if — and how — featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results.

• Act Now: SMX East Rates Increase Saturday
  

  SMX East rates increase Saturday. Register now for lowest rates! Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new ideas; networking events where you’ll share experiences […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 6 New Insights About Content Marketing Hiring Trends And Job Growth
• Google: Data Show Users Hate App-Promotion Interstitials
• Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
• Act Now: SMX East Rates Increase Saturday
• A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
• The Multi-Goal Magic Of Split Testing Software
• Localytics Boosts Mobile App Analytics With Twitter Partnership
• Study: In-app Ad Fraud Could Near $1 Billion Globally In 2015
• Hungry, Hungry Ad Tech: Innovation Through Acquisition

Search News From Around The Web:

Local & Maps

• A journey of 5,000 km begins with a single steppe, Google Asia Pacific Blog
• Don’t Go Looking for a Mobile Phone Store On Google, Mike Blumenthal
• Google Removing All Non Verified Local Pages from Plus?, Mike Blumenthal
• Yahoo Local Bulk Listing Discontinued: Use LocalWorks By Yext, Search Engine Roundtable

Searching

• Jim Wann, The Musician, To Google: That’s Not My Wife, Search Engine Roundtable
• Search Challenges Revisited, SearchReSearch
• Thank you Bing users, we are listening to you, Bing Search Blog

SEO

• 5 Common Schema Problems and What You Can Do about Them, Distilled
• How Many Words Do I Need To Have On My Webpage?, Renegade Search
• How To Expose "Top 10" Style Posts, Majestic Blog
• How to Troubleshoot Your SEO with Google Search, semrush.com
• Loss Of SEO Visibility And How To Diagnose It With These 8 Tools, Ahrefs Blog
• Seasonal SEO 101: Look Ahead Without Fear, Search Engine People

SEM / Paid Search

• The PPC Check-Mate Checklist to Switching Websites, Metric Theory
• 5 Ways PPC Accounts Are Like Toddlers, PPC Hero
• Google AdWords Certification For Mobile Advertising Expands, Search Engine Roundtable
• Landing Your PPC Dream Job: Nailing The Interview Process, PPC Hero

Search Marketing

• Internal Search for webshops: An essential asset, Yoast

The post SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets appeared first on Search Engine Land.