Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten
Google has formally appealed France’s data protection authority’s order that Google apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale de l’informatique et des Libertés (CNIL) had protested Google’s Europe-only removal policy and threatened to fine the company €150,000 ($169,000) for failing to apply the rule on a worldwide basis. Previously Google said […]
- Report: Spain’s Google Tax A Disaster For Newspapers, Internet Innovation
Call it one of the most egregious examples of unintended consequences. The effort of the Spanish newspaper association and Spanish government to get Google to subsidize Spanish news publishers with a mandatory link tax (under the the guise of copyright fees) is a massive disaster — for publishers, for the Spanish internet and for innovation in […]
- Automate Alpha Beta Campaign Structure Using AdWords Scripts
While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive.
- Transform Your Thinking To Address Mounting Challenges In Your Online Business
Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk.
- Bing Wants You To Search In Emoji With New Emoji Keyboard
Can’t get enough of those emojis? Bing is testing a virtual emoji keyboard to facilitate your emoji searches.
- Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300
Attend MarTech Europe and acquire strategic solutions to successfully integrate technology-powered marketing. Register now to be a part of the most advanced marketing technology conference and experience: Twenty graduate-level presentations covering managerial, cultural and executional hurdles overcome by organisations to profit from and succeed in marketing technology. Check out the complete agenda here; Actual practitioners from brands will share their […]
- Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
Test enables users to review providers and submit requests to up to three service professionals from the ads.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Google Enters Home Services Market With New Ads Test
- Falcon Social Is Latest To Offer Facebook Topic Data Access
- Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY
- The Missing Link Between Shopper Marketing And E-Commerce
- A New Era Of Digital Content: Engagement And Content Metrics That Matter
- Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300
Search News From Around The Web:
Industry
Link Building
- How to Disavow All Blogspot Links Including TLDs, thesempost.com
SEO
- 8 Signs That Indicate You’re Over-Optimizing Your Blog, semrush.com
- Google: The Panda 4.2 Refresh Is Global, Search Engine Roundtable
- More On My Google Panda 4.2 Recovery, Search Engine Roundtable
- Panda 4.2: Signals You Should Be Looking at: Jim and Ann Show, internetmarketingninjas.com
- Why Isn’t My Domain Authority Higher?, Renegade Search
SEM / Paid Search
- Great Resources For Expanding Your Knowledge, PPC Hero
- How Effective Is Your Ecommerce Campaign?, PPC Hero
- Relaxing constraints on ad group name uniqueness, Google Ads Developer Blog
- Throw Out Your Paid Search Landing Page, semrush.com
- Weekend Bidding Rules For Better Cost Per Acquisition, PPC Hero
Search Marketing
- Measure Your Mobile Rankings and Search Visibility in Moz Analytics, Moz
- How to Find and Utilize Long-Tail Keywords, AHrefs Blog
- The Hidden Powers of the Keyword Difficulty Tool, semrush.com
The post SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard appeared first on Search Engine Land.
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