SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Keeping your edge sharp with AdWords
  Feb 26, 2018 by Chris Sherman

  These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping […]

• Just 2 weeks until SMX West! Register now & save $100
  Feb 26, 2018 by Search Engine Land

  We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you with actionable tactics you can […]

• In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
  Feb 26, 2018 by Ginny Marvin

  Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.

• 6 smart e-commerce lessons to boost local business
  Feb 26, 2018 by Wesley Young

  With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

• Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report
  Feb 26, 2018 by Barry Schwartz

  No need to worry, the Google Search Console crawl stats drop last week was indeed a bug.

• Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
  Feb 26, 2018 by Ginny Marvin

  One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

• Winter Olympics Day 17 Google doodle marks the end of the 2018 games
  Feb 25, 2018 by Amy Gesenhues

  Google has posted a new doodle every day for its Winter Olympics series.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Is the way you think about reach outdated?
• The IVEP Association is readying an ambitious new smart video platform for web and TV
• Super Bowl ad rankings: Trust your gut or employ rational thinking?
• New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)

Search News From Around The Web:

• Is Your SEO Team Operating at Peak Productivity?, Search Engine Guide
• Neil Young lambasts Google for profiting off of links to piracy sites, The Verge
• 10 Years of SISTRIX Visibility Index, SISTRIX
• 6 Times Branded Keywords Should Be Part of Your PPC Strategy, Go Fish Digital
• Ford adds Waze to its Sync 3 AppLink for iOS users, TechCrunch
• Google Not Indexing URLs In Your Sitemap? Making New Sitemaps Won’t Help, Search Engine Roundtable
• Post-Click Tips for Seamless Conversions, PPC Hero
• Screaming Frog SEO Spider Update – Version 9.0, Screaming Frog
• SEO basics: Elements of the Google Search Engine Results Page, Yoast
• SEO Is Not Going Away, But It Will Change: Here’s Why, Stone Temple

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