Wednesday, December 6, 2017

Video Advertising: Tips for success in 2018

Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right?

Not entirely. In fact, 64 percent of users* are more likely to buy a product online after watching a video, and 59 percent of company decision-makers** would rather watch a video than read an article or blog post.

Are you ready to ride the video wave for digital marketing success?

Attend this December 14 webinar to examine the opportunities and emerging best practices around video advertising. You’ll learn:

  • how video ads are impacting paid search.
  • comparative data on video vs. text vs. display.
  • formatting and creative tips to improve ROI.
  • innovations in video that are driving results.

Register today for “Press Play on Video Advertising: Tips for success in 2018,” produced by Digital Marketing Depot and sponsored by Marin Software.

*Source: comScore

**Source: HubSpot

The post Video Advertising: Tips for success in 2018 appeared first on Search Engine Land.

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