When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads.
Marketers must now take a data-driven approach to call conversions to optimize ROI. To do it, businesses and agencies are using call tracking solutions. Call tracking enables marketers to generate better converting calls, decrease their cost per lead, personalize customer experiences and drive growth.
If you are interested in learning how businesses and agencies use call tracking, this e-book from DialogTech is for you. It explains the importance of call conversions to marketing ROI and tells the stories of how marketers in 25 industries use call tracking to drive revenue.
Visit Digital Marketing Depot to download “The Marketer’s Big Book of Call Tracking Success Stories.”
The post How marketers in 25 industries use call tracking to drive revenue from search appeared first on Search Engine Land.
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