Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Target expands voice-commerce relationship with Google to battle Amazon
Oct 13, 2017 by Greg SterlingRetailer joins Walmart in climbing aboard the Google Express.
- Google now has 50M Local Guides adding content to Google Maps and Search
Oct 13, 2017 by Greg SterlingThe number of Guides has grown by 10x in just one year.
- How to capture urgent leads with call-only ad extensions
Oct 13, 2017 by Allen FinnSay more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
- The nitty-gritty paid search account health check: Part 1
Oct 13, 2017 by Amy BishopWhether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.
- Using Google Customer Match to optimize PPC campaign performance
Oct 13, 2017 by Digital Marketing DepotYour display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance and ultimately […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Quality score in 2017: Should you care?
- Unbundling the ad server
- Markets with home service ads: Service-area businesses are coming back to the local results
- Using the ‘Russia strategy’ on programmatic
- Free, paid or gated content: Which option is right for you?
- Barometric launches a free tool to spot fraudulent web traffic
- Adobe Ad Cloud’s first app lets marketers manage ad campaigns
- IAB Tech Lab issues first software: A universal SDK for viewability
- Where some see data suppression, Facebook says it was only following privacy policy
- LinkedIn launches autoplay mobile video ads
Search News From Around The Web:
Industry
- Google’s learning software learns to write learning software, Wired
- How Marketing Content Resonates with Customers [Interview], Komarketing
SEM / Paid Search
- 4 tips for troubleshooting PPC performance, PPC Hero
- 9 Product Feed Optimization Tips To Light Your Google Shopping Campaigns On Fire, Scube Marketing
SEO
- Google Bombs are Our New Normal, Wired
- Having a privacy page and SEO, Yoast
- Removing low quality pages won’t result in sitewide Google rankings boost, SEM Post
- Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together, Moz
The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on Search Engine Land.
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