SearchCap: Smart speaker stats, link building AI & Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: 57% of smart speaker owners have bought something with their voice
  Sep 26, 2017 by Greg Sterling

  Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant devices.

• How to use AI for link building and improve your search rankings
  Sep 26, 2017 by Kevin Rowe

  As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.

• Gloria E. Anzaldúa Google doodle marks 75th birthday of ‘Borderlands/La Frontera: The New Mestiza’ writer
  Sep 26, 2017 by Amy Gesenhues

  Born in South Texas, Anzaldúa was American and Mexican and lived her life embracing both sides of her cultural background.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
• How the Russian search market looks now
• The PPC challenge of selling manufacturing capability vs. stock products
• Martech enablement series: Part 8 — Executing martech enablement
• Google announces new anti-fraud initiatives for DoubleClick Bid Manager
• Retailers, get ready: It’s the most mobile time of year
• Find your target audience with YouTube video advertising
• How Valassis used bots on Facebook Messenger to drive offlline auto sales
• YouTube unveils new tools to create custom ads at scale, sequence videos & more
• Digital billboard ads for Virgin Train display live travel times in the UK
• Keys to Driving Webinar Registration and Attendance
• Pinterest signs visual search & advertising deal with Target to license its Lens technology

Search News From Around The Web:

Industry

• A Rare Joint Interview with Microsoft CEO Satya Nadella and Bill Gates, Wall Street Journal

Link Building

• Most SEOs Prefer Using Ahrefs to Monitor Competitor Backlinks [POLL], Search Engine Journal

Searching

• Google Movie Reviews Adds Audience Reviews, Search Engine Roundtable

SEO

• Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences), Go Fish Digital
• SEO Help – 27 Clear Signs You Need It (Bad), ignitevisibility.com
• Do You Request & Get Log Files For Your SEO Jobs?, Search Engine Roundtable
• Google Ranking Factors & Quality Rating Criteria in 2017, Hobo
• Google Supports WebSub / PubSubHubbub, Search Engine Roundtable
• How and Why to Do a Mobile/Desktop Parity Audit, Moz
• Managing access to Yoast SEO with SEO roles, Yoast
• Moz’s Brand-New SEO Learning Center Has Landed!, Moz
• SEO Benefits Of The Progressive Web App, Search Engine People
• SEO Content Strategy: Turn Keywords Into Can’t-Miss Content, Digital Examiner
• SERP Features 101 Guide, SEM Rush
• What should you search for exactly when hiring an SEO agency?, Majestic Blog

SEM / Paid Search

• Changes to data feed management in the Content API for Shopping, Google Ads Developer Blog
• Universal App Campaigns: Optimize for the Right In-app Action, Inside AdWords
• What the Change to Siri Search from Bing to Google Means for Paid Search, Merkle

Search Marketing

• What’s the Best Keyword Research Tool to Use?, SuccessWorks

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